Senior Marketing Manager (Lottery & Raffle)

Posted on Feb 2, 2019 by AgeUK

London, London United Kingdom
Leisure & Sport
30 Jan 2019
Annual Salary
Full-Time
Job Title: Senior Marketing Manager (Lottery & Raffle)Job Category: MarketingLocation: LondonSalary: £50,000-£52,000Job PurposeAre you a winner in marketing, with experience in marketing Lotteries/Raffles, Financial Services or Subscriptions? Then we are looking for you to join our Marketing Team, to develop and implement strategic marketing plans for our successful and growing Prize programmeMain Responsibilities* To manage the budget and performance of Lottery and Raffle by developing and implementing profitable marketing acquisition and retention plans across the full marketing mix including digital * Analyse results of all marketing campaigns & tests, attributing response to marketing activities as relevant. Recommend developments and improvements as necessary to tailor the marketing mix to the customer segment and optimise performance* Manage and develop a team of 4Experience* At least 5 years' experience in a Direct Response and Direct Mail Marketing Role* Digital Marketing experience especially with customer journey experience* Experience in handling multiple and complex campaigns* Budget management experience* Database marketing expertise* Proven analytical capabilities* Excellent relationship management skills* Strategic experience and ability to see the bigger pictureSkills & Knowledge* Experience of developing customer communications* Experience of Database Marketing* Campaign management experience* Ability to handle complex campaigns* Performance and customer-orientated* Familiar with MS OfficeAdditional Information* Commitment to the mission and values of Age UK, and empathetic with target audiences* IDM/CIM Diploma, Graduate calibre, ideally in a Marketing discipline For a full list of benefits please click here Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the essential criteria. We welcome requests for flexible working.Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

Reference: 636302709

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