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Marketing and Communications Manager

Posted on Jan 31, 2019 by Anonymous

London, London United Kingdom
Immediate Start
£14k - £14k Annual
Marketing and Communications Manager
Do you want to use your skills and back ground in communications to positivity change the lives of young people? Are you passionate, creative and can you be committed to supporting a new and growing charity?
Job Purpose:
To raise the profile of Future Youth Zone amongst key stakeholders in the region through the development and implementation of a comprehensive communications and marketing strategy. You will be responsible for developing, managing and maintaining all communications and marketing activities within the Youth Zone to enhance visibility, build support and increase our effectiveness.
In particular, you will
• Raise awareness of the Youth Zone amongst the whole community including young people, partners, funders and potential patrons/ donors
• Engage with young people, the Future team and different stakeholders to really understand and be able to convey Future's offer and how this aligns with local and national priorities
• Portray a positive image of young people, their achievements, development, voice, contribution etc.
• Produce high quality, creative and modern communications that really captivate the target audience and reflect The Future's brand values
Context of the post:
Barking and Dagenham Youth Zone, named "Future" by local young people, will be the first Youth Zone in London opened by the national charity, OnSide in Spring 2019. This is an exciting and unique opportunity to join the delivery team pre-opening and play your part in history, shaping opportunities for London's young people and supporting Youth Workers.
The Future, like all OnSide Youth Zone's, exists to give young people, particularly those who are disadvantaged, somewhere to go, something to do and someone to talk to. Each Youth Zone is open 7 days a week, at weekends and during school holidays. The Youth Zone's purpose is to help young people grow to be happy, healthy and successful adults.
Future's state-of-the-art £6.5 million building on Parsloes Park, will provide young people with access to a range of activities, all offering young people the opportunity to try new things, meet new friends and gain support from friendly, warm and positive staff and volunteers. The facilities include a 3G pitch, a gym, sports hall, recreation area, and dance, arts, music and media suites seven days a week, with state-of-the-art facilities equipped for a wide range of sporting, artistic, cultural and general recreational activities and targeted services. To access a Youth Zone, young people aged 8 - 19 (or 25 with additional needs) simply pay 50p per visit and £5 per year membership.
Duties and Responsibilities - General
• Be a role model for young people and present a positive "can do" attitude
• Take personal responsibility for own actions
• Commit to a culture of continuous improvement
• Work within the performance framework of The Future Youth Zone and OnSide
• Represent Future Youth Zone positively and effectively in all dealings with internal colleagues, and external partners
• Comply with all policies and procedures, with particular reference to safeguarding, codes of conduct health and safety and equality and diversity to ensure all activities are accessible
• Represent Future Youth Zone positively and effectively in all dealings with internal colleagues, and external partners
• To be alert to issues of safeguarding and child protection, ensuring the welfare and safety of Youth Zone members is promoted and safeguarded, and to report any child protection concerns to the designated Child Protection Officers using the safeguarding policies, procedures and practice (training to be provided)
• To assist with any promotional activities and visits that take place at the Youth Zone
• To actively promote the Youth Zone and positively contribute towards increasing Youth Zone membership
• To adhere to The Future Youth Zone policies at all times, with particular reference to Health and Safety, Safeguarding and Equal Opportunities
Duties and Responsibilities - Detailed
As a part time role, the focus of the role is in the outward communication of the Youth Zone to young people, parents and other stakeholders.
• With support from the OnSide's communications team develop and implement the Youth Zone's Communications and Marketing strategy including a digital communications strategy • To ensure the Youth Zones amazing offer is marketed to young people across a range of channels, keeping pace with the changing way young people engaged with social media and other platforms to ensure we remain both relevant and effective in our communications to young people and driving participation and attendance.
• With support from the OnSide's communications team maintain and develop Future's online content (website and social media) in liaison with Future's staff team, young people and external stakeholders in an accurate and timely way. Use analytics to monitor and improve the effectiveness and reach of Future's online presence
• Build positive relationships with key local and regional media to build Future's profile and brand identity generating positive coverage and dissemination of key messages
• Develop a comprehensive P.R. service and manage all media enquiries
• Plan and co-ordinate / produce as appropriate a wide range of communications and marketing materials both on and off-line including the research, content, writing, editing and design
• Act as the guardian of Future's brand, ensuring consistency of presentation and the further development and implementation of guidelines around visual identity, promoting good practice and training colleagues as appropriate
• Stay abreast of external communications trends, highlighting where new approaches might be beneficial and champion new technology, learn new skills and then train and enthuse others to put these into practice
• Develop policies for communication and marketing in line with other relevant Youth Zone policies and ensure that they are consistently deployed
• With the support of the delivery team, work with young people directly, obtaining case studies and supporting young people to tell their own stories
• Work with colleagues and with hands on support of the youth work delivery team, develop mechanisms to capture content from the young people and ensure communication of a coherent brand
• Act as spokesperson on behalf of Future in the absence of the Chief Executive and Head of Youth Work
• Contribute to the organisation and management of events to promote and raise funds for the Youth Zone
• Work with OnSide's and other Youth Zone Communications Managers to share best practice
• With support of the fundraising team, liaise with communication and marketing counterparts in partner/donor organisations to support fundraising and development activity and maximise opportunities relating to these areas.
• Carry out any other reasonable duties as requested by management
Person Specification
Essential Experience: Extensive experience in delivering a comprehensive communication and marketing service - Comprehensive experience of development, communication and marketing strategies - Experience in web content development and website management - Extensive experience in using varied IT systems in digital communications - Varied and extensive experience in planning and delivering communication and marketing plans in line with organisational objectives and aims - Extensive experience of PR and delivering publicity at a local level - Experience of building relationships with senior stakeholders
Desirable Experience: Extensive experience of working within a mixed office environment as the sole communication/marketing expert - Advising and communicating to colleagues, partners and third parties on digital communications - Event management and organisation - Project and budget management experience
Educational / Vocational Qualifications: Essential: A relevant professional qualification - GCSE or equivalent, literacy and numeracy. Desirable: Member of CIPR or CIM
Essential Skills: Creative and innovative approach to planning communications delivery - Excellent ability to design and deliver digital communication plans that reflect Future's core objectives - Thorough and accurate with excellent attention to detail - Ability to work under own initiative and work collaboratively - Excellent written and oral communication skills and an ability to establish good professional relationships with varied stakeholders - Sound IT skills - Knowledge of range of relevant systems e.g, PR Max; Mail Chimp; Hoot Suite - Understanding of what makes marketing and communications effective for different audiences
Desirable skills: Ability to handle a varied workload, react quickly, meet deadlines and prioritise tasks
Special Requirements: A willingness to work unsociable hours when required - Advanced DBS clearance - Commitment to Safeguarding children - Ability and willingness to travel to events in the region and beyond
The strength of the OnSide Network of Future Youth Zone is the diversity of its people; we place huge value on different people doing things in different ways and we welcome applications from what might be considered non-traditional backgrounds. The one thing we all have in common is our desire to raise the aspirations of young people across the country. Future Youth Zone are committed to safeguarding and promoting the welfare of children, young people and vulnerable groups

Reference: 635403996

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