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Acquisition and Content Marketing Specialist

Posted on Jan 31, 2019 by The Motley Fool

Alexandria, VA 22301
Professional/Technical Services
27 Dec 2018
Annual Salary
Acquisition and Content Marketing Specialist

Do you have a passion for results, a commitment to creating content, data analysis, and a relentless focus on the customer? If so, look no further - The Motley Fool's membership business is looking for an Acquisition and Content Marketing Specialist to join the team!

With over 500,000 paying members, The Motley Fool's membership business is one of the largest in the financial services industry. And we're proud to offer some of the best investing products investors can buy.

And yet, even with an amazing company and products, convincing new members to join The Motley Fool will always remain a challenge. Simply put, people's finances are a scary topic. It's easier to delay action than put a plan together today.

That's where our Acquisition and Content Marketing team comes into play. This team is responsible for expanding the reach of our brand and profitably growing our business.

The role

The Acquisition and Content Marketing Specialist is responsible for owning all elements of customer acquisition -- from prospect acquisition to conversion via paid ad placements, email, and other marketing channels.

In this role, you will be responsible for identifying, creating, and scaling cost-effective customer acquisition campaigns across a number of new and established marketing channels. You will develop advertising campaigns, help produce creative assets, use analytics to inform decisions, and manage a significant marketing budget to achieve company goals.

The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks.


Develop marketing plans for various marketing channels (such as Paid, Email, and Inbound). Paid media may include display ads, search, native, and social media channels. Write compelling marketing copy of various lengths (from headlines to +1,000 words).Understand levers for improving customer acquisition, conversion, and engagement; analyze current performance and success of those levers; and test, optimize, and improve results across devices and channels.Implement and continually test new creative messaging, landing pages, campaigns, and tools.Communicate regularly with fellow Marketers as well as other stakeholders across the company.Work with the Product team to understand and translate key product features and new product launches into compelling, easy to understand sales and marketing assets targeting prospective and current customers.Qualifications:

Simply put - the day-to-day "skills" needed for this job are relatively easy to pick up and understand. We believe we can train new candidates in about six months.

Yet, what we can't teach is the enormous amounts of intellectual curiosity any candidate will need to take these skills and apply them to new, more successful campaigns.

This position will require a Fool with an entrepreneurial mindset and the ability to identify opportunity and deliver results.

More specific qualifications may include:

Experience with strategic and creative marketing, coupled with an analytical mindset.Experience with membership-based business models and substantial experience working with performance marketing metrics, including terms such as CPA, CPM, LTV, churn, conversion rate, acquisition funnel, and so on.A willingness and desire to create content / marketing copyStrong understanding of online marketing channels such as social media marketing, display advertising, search engine marketing, and native advertising.Proven experience exploiting available data sources to drive proactive, data-driven marketing strategies; prior experience with marketing analytics concepts and data-driven marketing highly desired.Must be a team player with a solution-focused and customer-centric attitude and the ability to work independently and accurately in a high-pressure environment. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale.

The Motley Fool Holdings, Inc., provides equal opportunity to all individuals on the basis of individual performance and qualification without regard to race, sex, marital status, religion, color, age, national origin, non-job-related handicap or disability, sexual orientation, or other protected factor.

We should, however, make you aware that there is one notable exception to this policy. It is our strict and earnest intention - and the company's historical record will bear this out - we will never hire any of the following: robots, replicants, or morlocks. Now keep in mind we are well aware that all of the aforementioned have intentions of world domination in the future, but as of now we have no place for them at The Motley Fool … unless the year is 2122 and the revolution has already occurred. If that is the case we welcome our new robot, replicant, or morlock rulers!!! Perhaps we have said too much?

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