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Marketing Automation Manager

Harvey Nash IT Recruitment UK

Posted on Nov 4, 2022 by Harvey Nash IT Recruitment UK

England, United Kingdom
Sales
Immediate Start
Annual Salary
Contract/Project

Must be eligible to work and reside within the UK.

12-month contract.

Description

Workplace from Meta's mission is to bring the power of community to everyone at work. Launched in 2016, Workplace is an enterprise communications platform that is used by over 30,000 organisations of all sizes worldwide to transform how they connect, collaborate and get work done. To help with operational improvement in the Workplace business, we are seeking a sales/marketing operations specialist who is expert in lead routing, sales operations and marketing automation, who is passionate about maximising sales funnel performance and lead management.

Responsibilities:

* Develop the overall life cycle communications strategy to increase engagement across the full customer journey, including lead nurturing, opportunity acceleration, and customer onboarding, up-sells and cross-sells.

* Continuously optimize content, timing, and cadence of life cycle communications to improve user experiences and drive business goals.

* Develop a deep understanding of your audiences and their needs. You will be a key stakeholder in our organization's ongoing collection and interpretation of meaningful customer insights from cross-functional research and design teams.

* Lead personalization efforts & work closely with business partners and translate the vision into actionable campaigns.

* Work cross functionally with the content and digital marketing teams to identify, test, and optimize for the best performing content at each stage of the funnel across all marketing channels.

* Identify, RFP, and manage an email marketing agency to support design and content campaigns for the life cycle programs you lead.

* Establish life cycle marketing KPIs and reporting framework to quantitatively measure performance and impact on WhatsApp's metrics. Measure the effectiveness of campaigns (with support from operations & analytics) and conduct A/B testing to continuously optimize email programs.

* Coordinate deliverables, including establishing deadlines and aligning with editorial calendars, to support nurture campaigns for monthly, one-off and cadenced communication.

* Build great partnerships with product marketing, channel sales, marketing automation and ops, market research & customer success.

Minimum Qualifications:

* 8+ years total experience in B2B, and 3+ years of email marketing, life cycle marketing, or retention marketing experience

* Experience executing multiple projects simultaneously and complete projects against deadlines

* Experience synthesizing quantitative and qualitative data into actionable insights about the customer, the channel, and the business

* Experience leveraging digital analytics and insights to inform audience segmentation/engagement and campaign decisions

* Experience driving projects through from conception to completion

* Deep understanding of marketing automation tools, specifically Salesforce, Marketo and Tableau

* Experience working with agencies

Preferred Qualifications:

* Experience A/B testing subject lines, email copy, and CTA

* Copywriting experience

* Experience with segmentation, automation and tool integration

* Experience in harnessing technology for programmatic personalization at scale, utilizing tools like machine-learning, analytics, and behavioural data to improve customer relevancy

* Knowledge of CANSPAM, GDPR, CCPA, and other regulatory regulations that impact communications to global audiences

* Knowledge of HTML

Reference: 1782465604

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