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Digital Analytics Implementation Consultant

Project People

Posted on Nov 4, 2022 by Project People

Reading, Berkshire, United Kingdom
IT
Immediate Start
Annual Salary
Full-Time

Role: Digital Analytics Implementation Consultant

Type: Permanent

Location: Reading (Hybrid)

Looking for an experienced member to expand thecurrent team for a high profile brand within telecoms and will be working as part of the data transformation program. This role offers great benefits such as a bonus scheme plus flexi bonus, car allowance, 28 days holiday and much more.

As Digital Analytics Implementation Consultant with the Digital Channel Team, you'll work with partners across all lines of business to plan, execute, and validate enhancements to the digital analytics and marketing platforms. You'll leverage your logic and problem-solving abilities to translate business requirements into solutions to capture data about user interactions across our website and mobile applications. You will develop, implement and consult on digital analytics solutions using Company's tag management tool, Adobe Launch, as well as supporting our Personalisation and Optimisation teams extract more value from Adobe Target and Adobe Analytics platforms.

Responsibilities:

  • Collaborate with multiple development teams, onshore and offshore to engineer and manage a digital data layer across our estate that follows best practices
  • Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis
  • Develop custom solutions using JavaScript within Adobe Launch for tracking user behavior with Adobe Analytics by manipulating data from JavaScript objects, HTML markup, URLs, and Cookies
  • Test and validate the implementation of Adobe Analytics tagging changes throughout the development life cycle
  • Educate testing teams on the tools and methods to validate digital analytics tagging effectively

Experience needed:

  • Experience of Adobe/Google Analytics suite
  • Advanced knowledge of Web Analytics Implementation best practice, and hands-on practical experience managing complex implementations.
  • Excellent knowledge of Tag Management Systems, specifically Adobe Launch.
  • Firm understanding and experience on how to establish and maintain Digital data layer across entire estate.
  • Knowledge and experience of headless solutions and single page applications (Front End agnostic).

If you are interested in applying for this role, please send your CV to (see below)

Project People are acting as an employment agency in relation to this role.

Project People is acting as an Employment Agency in relation to this vacancy.

Reference: 1781977806

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