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IMD, Communications Group, Marketing Analyst - New York

Posted on Jan 26, 2019 by Goldman Sachs USA

New York, NY 10001
18 Dec 2018
Annual Salary
We're a team of trusted advisors who provide innovative investment solutions to help our clients meet their financial goals. From private wealth to asset management, we work with specialists and groups from around the firm to help high-net-worth individuals and institutions across various industries navigate changing markets and make smart investments. We value self-starters with an entrepreneurial spirit, but still provide the support and resources to ensure your success.

As one of the pre-eminent investment management organizations globally, the Investment Management Division (IMD) delivers innovative investment solutions through a global, multi-product platform. Critical to the success of the division is our ability to leverage a global team of talented professionals to define solutions for our clients across the firm.

The IMD Communications Group is responsible for brand management, corporate communications, digital strategy, publishing and marketing activities for the IMD of Goldman Sachs, which includes Goldman Sachs Asset Management (GSAM) and the Private Wealth Management (PWM) business. Our global communications platform addresses all investment strategies, regions and client channels, as well as the major division-wide publications and events. With dedicated teams covering each investment strategy and client channel, we incorporate the latest communications approaches and capitalize on the latest technologies in our design and digital initiatives. Our goal is to deliver the most effective, innovative and scalable ways to express and share IMD's investment capabilities, client solutions and industry expertise.

This professional is responsible for working with a team that creates and leads strategic marketing initiatives across multiple businesses, products and sales channels for use with clients, prospects and consultants of the Investment Management Division. This includes developing and curating both web and print materials across a broad range of marketing methods, including campaigns, events, digital marketing, research papers, product collateral and both internal and external communications tools.

Strong consultative and communications skills are important in this role, as well as knowledge of digital marketing and electronic mediums. Solid organizational skills are required to facilitate complex projects across the division. The individual must possess an ability and willingness to work effectively in a team environment and towards tight deadlines.

  • Work on strategic campaigns, educational programs and events, to establish GSAM as the asset manager of choice and strengthen leadership position in thought leadership and investment excellence and build brand awareness of the PWM business
  • Create and continuously improving foundation, channel and product-specific marketing collateral for print and digital execution
  • Partner with sales and product teams to understand specific commercial objectives in order to develop unique content and positioning
  • Work closely with various internal constituents, of all levels, including distribution professionals, investment teams, management, compliance, and global marketing team members
  • Ensure all marketing content is compliant and meets local market regulations
  • Measure commercial impact of marketing campaigns and collateral
  • Identify and execute independent projects to enhance team and divisional efficiencies

Basic Skills
  • 1-2 years in a similar role within a leading player in the investment management industry, or a recent university graduate in marketing and/or communications, or related discipline
  • Excellent communication skills, both verbal and written
  • Understanding of the asset management industry, products, clients, regulations, competitors
  • Product and market knowledge and the ability to synthesize information from multiple sources and develop a clear, compelling story
  • Demonstrable track record of working effectively with several teams
  • Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards

ABOUT GOLDMAN SACHS The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

© The Goldman Sachs Group, Inc., 2018. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.

IMD, Communications Group, Marketing Analyst - New York

Reference: 632966034