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Marketing Manager

Lynx Recruitment Ltd

Posted on Sep 23, 2022 by Lynx Recruitment Ltd

Reading, Berkshire, United Kingdom
Immediate Start
£40k - £40k Annual

I am currently looking for an experienced Marketing Manager to join a growing technology business based near to Reading. The role is to drive commercial opportunities, whilst devising and delivery fully integrated marketing plans to build brand and drive sales growth.

Role will include:

  • Developing, implementing and tracking the marketing and demand generation strategies to measure leads, MQL's, SQLs and Opportunities through won business
  • Establishing closed-loop analytics with sales to understand how the marketing activity turns into customers and continually refining the process to convert and retain customers via CRM campaigns
  • Building and managing production of a rich content/editorial calendar that attracts a qualified audience to our owned properties in line with the marketing plans
  • Implementing a lead nurture strategy, including channels like email, social media, blogging, and events, using HubSpot to manage lead nurture drip campaigns
  • Maintaining effective internal communication to ensure all relevant company functions are informed of marketing objectives and activity
  • Owning the relationship with product marketing and sales to define customer value propositions for products and services
  • Forecasting and presenting to senior management at monthly business reviews

About You

The Marketing Manager will be confident, dynamic with a strong creative outlook with strong analytical and project management skills.

  • Degree in Marketing, or relevant marketing qualifications (CIM or IDM) preferred
  • Proven experience of designing, development, delivery and reporting back on campaigns and performance.
  • Experience working in the property sector/financial services/mortgage lender exposure.
  • Excellent project management, planning and organisational skills
  • Experience in end-to-end inbound marketing and marketing automation (preferably Hubspot).
  • You must be analytical and able to extract meaning from data and use this to optimise a team's approach and a company's forecast.

Salary: £40,000 (hybrid working available)

Reference: 1737955561

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