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Marketing Manager, Research, Analytics, strategy, insights, Contract, Inside IR35, London

Nexere Consulting Limited

Posted on Sep 22, 2022 by Nexere Consulting Limited

London, United Kingdom
IT
Immediate Start
£260 - £320 Daily
Contract/Project

Marketing Manager, Research, Analytics, strategy, insights, Contract, Inside IR35, London

My client who are leaders in their field are looking for Marketing Manager who is an experienced and talented research expert. In this role, you will have the opportunity to build out and deliver the research roadmap for the UK business. This role focuses on solving our customers' biggest problems while delivering a positive business impact.

Key Responsibilities:

Our ideal candidate has prior experience working across a number of different research platforms and areas:

  • market opportunity identification and market sizing
  • uncovering unmet customer needs and developing positioning
  • value prop validation and defining customer segmentation & targeting
  • brand funnel metrics and creative proposition testing and more

Key Skills:

  • 5+ years of marketing experience, including 3 years of specific research roles
  • Significant experience and evidence of turning research outcomes into actionable insights that can be leveraged to make sound business decisions that drive positive outcomes.
  • Experience in analytics and the ability to partner with the analytics team to shape and strengthen the research plan and findings.
  • Experience in building out customer segmentation and personas through partnering with the Audience Marketing Team.
  • Ability to identify new research methods in the market and share best practices with the SMM - Strategy + Insights.
  • Experience in brand metric and perception modelling and examples of creating actionable insights using data points.
  • Strong analytical and problem-solving skills with clear examples of using data for customer insights, measurement, ROI analysis and recommendations.

Marketing Manager, Research, Analytics, strategy, insights, Contract, Inside IR35, London

Reference: 1736930791

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