Head of Fundraising

Posted on Jan 18, 2019 by Cruse Bereavement Care

Home Based, Surrey United Kingdom
Senior Appointments
1 Jan 2019
Annual Salary
Cruse Bereavement Care is looking for a Head of Fundraising, a brand new role for the charity. The Head of Fundraising will lead the charity from a localised model (76 centres across the UK each doing their own fundraising) to centralised, with a core community, trusts and individual giving programme. With a new CEO and commitment to significantly improve services and increase giving, the charity is at a time of positive change.

The Head of Fundraising will build and oversee a centralised fundraising department. Over the next five years, the plan is to build a fundraising team of around 22, raising £5m. This will enable the increased efficiency, expansion and addition of new services.

In 2019, the Head of Fundraising will start to implement a new strategy by:

recruiting new fundraising posts, primarily covering community and individual giving
creating a culture of giving, ensuring the team is trialling ways of converting clients to donors, all local trusts are explored, and all community and events opportunities are maximised. This will require working internally at a senior level to ensure cross-organisational buy-in, as well as working with the volunteers who run the services to change their mindset about fundraising
developing training for volunteers to ensure fundraising is standard and expected across regional services and at point of contact

Specifically, the organisation sees individual giving doubling in the next five years, and they are keen to use their dedicated network of volunteers and clients to ensure this happens. There may also be growth in trusts, and certainly more opportunity in community and events. They do not expect much increase in corporate yet, although a 2019 brand refresh could make the organisation more attractive to companies.

The CEO is keen for the Head of Fundraising to entirely change the way fundraising works at the organisation. The ideal situation is for there to be a complete shift in the way fundraising is carried out, and who is leading it (specifically, paid staff utilising volunteer networks). It is important this takes place over time, and in a diplomatic and inclusive way, but has a significant impact.

The successful candidate will be:

experienced and confident enough to lead a change in how the organisation sees fundraising, especially the UK-wide volunteer base
someone who has a specialism in either community/events or individual giving. Ideally, experience of heading up or at least working with multiple income streams would be beneficial
a strong people manager, as the post will be making numerous recruitment and personnel decisions, as well as leading a team to follow a brand new strategy
able to deal with senior stakeholders, including the trustee board. It is important that stakeholders around the country are bought into the new way of working, so we would expect the Head of Fundraising to be able to speak to audiences in a compelling and persuasive way.

This role can be home-based or from the office in Richmond. The closing date for the role is Wednesday 23 January. If you are interested, please contact Emily Birch at QuarterFive Fundraising Recruitment.

Reference: 619984329

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