Regional Marketing Director

Posted on Jan 20, 2019 by 10x Genomics, Inc.

Holland, MI 49422
Immediate Start
Annual Salary

The employer operates within the pharma sector.

  • Regionalization and localization of marketing programs in the Americas
  • Effectively translate the global strategic plan into a regionalized tactical plan that meets or exceeds regional business objectives and deploy programs and tools to support regional sales teams and/or distributors
  • Select appropriate program tactics for countries in your assigned territory, govern all outbound aspects of new product launches, and report success of programs to the regional sales & global marketing teams
  • Management of regional conferences, trade shows, user group meetings and channels
  • Responsible for pipeline goal achievement across all regions
  • Knowledge of key accounts, KOLs and centers of excellence in assigned region
  • Share program resources across regions, and identify potential reuse of US programs across regions
  • Owns content reuse and localization process requirements, including execution of the localization process
  • Alignment of regional marketing program to company messaging themes and local sales in each region
  • Educate Global Marketing on dynamics including competition, funding, trends, local regulatory and compliance requirements for assigned territory
  • Partner with global teams to develop sales tools and training materials that support regional sales teams achieve territory goals
  • Drive demand & grow the marketing funnel in close collaboration with regional sales teams and distributors
  • Collaborate for all CRM related aspects of sales & marketing integration
  • Improve the size and quality of marketing leads in salesforce CRM database for assigned territory
  • Measure and evaluate impacts of owned marketing programs and track assigned spend
  • Works closely with the Global Marketing team to develop program metrics & effective tactics
  • Serve as single point of contact between the regional sales channels and the global marketing team
  • Requires a Bachelor's Degree in Biology, Molecular Biology, Biochemistry or related field; or the equivalent knowledge and experience. A Master's or PhD degree is desirable.
  • Extensive knowledge of genomics markets, products & marketing channels in assigned territory
  • Requires a minimum of 3-5 years of related experience in Life Science, in a field marketing environment
  • Combination of strong operational and strategic marketing management skills
  • Ability to work both independently and with distributed teams to achieve goals
  • Excellent English communication skills (written / oral / presentation). Additional language skills an advantage.
  • Must be willing to travel up to 40%.
  • Ability to communicate effectively with and translate materials to the native language(s) used in one or more countries in assigned territory

Reference: 614966055

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