Web and Marketing Automation Lead

Posted on Jan 18, 2019 by (ISC)2

Clearwater, FL 33759
Information Technology
Immediate Start
Annual Salary
Full-Time

US-FL-Clearwater

Job_ID 2
# of Openings 1
Category Communications/Marketing

Overview

(ISC)² is an international, nonprofit membership association for information security leaders. We're committed to helping our members learn, grow and thrive by providing world-class certification programs, education & training, and professional development opportunities that inspire a safe and secure cyber world. With more than 138,000 certified members, we empower professionals who touch every aspect of information security.

Position Summary

If you have a passion for user experiences across digital platforms and want to contribute to marketing campaigns using Sitecore's Customer Experience Platform, join the (ISC)² Digital Experience team. We're looking for a motivated, organized specialist to assist in executing automated email campaigns, website landing pages with integrated forms, and developing high-impact content.

Responsibilities

  • Oversees day-to-day projects associated with web and email content, serving as team lead for web content specialists, and overseas technical implementation and operations of marketing automation platforms
  • Works closely with Marketing and other stakeholders to ensure campaigns are executed on schedule and use best practices for performance measurement and evaluating effectiveness
  • Build campaigns and lead-nurturing programs using Sitecore's Email Experience Manager
  • Uses A/B testing to measure effectiveness and adjust messaging content and schedule
  • Develops processes and implements best practices for managing content on website
  • Regularly reports on web and email effectiveness
  • Creates templates for emails using HTML and creates user-friendly emails that display correctly across a multitude of devices
  • Edits and maintains the (ISC)² website and microsites using Sitecore's web content management system
  • Collaborate with the marketing team to understand and support their strategies and tactics
  • Miscellaneous duties as assigned.


Qualifications

  • 7+ years of demonstrated proficiency in HTML/CSS
  • 3+ years of Sitecore Content Management experience
  • 3+ years marketing automation experience (Sitecore EXM preferred)
  • Previous experience in a lead or supervisory role preferred
  • Proficient in Adobe Creative Suite
  • Proficient in Microsoft Office
  • Salesforce.com experience a plus

Skills/Competencies:
  • Ability to demonstrate and support the 5 Company Core Values: Integrity, Excellence, Unity, Accountability, Agility
  • Ability to balance multiple projects simultaneously
  • Highly detail and results-oriented
  • A self-starter with strong execution and follow up skills

Physical & Mental:
  • Work extended when necessary
  • 5-10 % travel required
  • Work in an office environment using dual monitor computer screens
  • Sitting for extended periods

PM18

Reference: 614667215

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