Digital Marketing and Communications Officer

Posted on Jan 17, 2019 by Anonymous

High Wycombe, Buckinghamshire United Kingdom
Sales
Immediate Start
£24.3k - £27k Annual
Contract/Project
Digital Marketing and Communications Officer - 12 months fixed term contract

Reports to: Head of Communications
Based at: Coeliac UK Head Office, High Wycombe
Salary grade table: Specialist (SP5), £24,313.25 to £27,014.59 based on experience
Hours: 35 hours per week. Hours to be agreed with your line manager. Occasional evening and weekend work may be required
Holiday: 36 days holiday a year including bank holidays
Line management: No direct reports
The role: To deliver engaging online content that gets results.

Interviews will take place week commencing 28 January 2019.

Key Responsibilities:
• Contribute to digital marketing strategy with tactics to deliver results and engage and convert key audiences
• Develop and deliver digital marketing campaigns to drive traffic to our website and services
• Manage our Content Management System (CMS), tracking conversion rates and adjusting page content and SEO to deliver against KPIs
• Develop SEO strategy to drive digital marketing and improve visibility of the charity in our digital space
• Spot opportunities for and develop engaging content for a range of audience types through differing channels, including web, social and print
• Monitor and report on analytics including Google Analytics and social media impact to test and learn for optimum reach
• Co manage and develop content for social media channels
• Develop and design assets, including video and as required
• Create engaging and accurate content, tailored to digital personas and audience types, to bring in new audiences and retain our established community
• Plan and deliver email marketing strategy with a regular schedule of activity to grow our engaged audience with relevant and engaging content
• Manage our volume email marketing account and proactively provide support and training to colleagues
• Develop and manage relationships with online influencers and case studies to extend our reach
• Keep abreast of consumer digital behaviour to identify new opportunities
• Review new technologies and keep the charity at the forefront of developments in digital marketing.
• Any other duties as required.

Knowledge, Skills and Experience:
• Experienced digital marketer with at least 2 years' experience
• Experienced with social media monitoring tools
• Experience of writing engaging content for a range of channels
• Experience of bulk email management
• Analytical skills and responsive to data and applying its learnings
• Strategic thinker who can see the bigger picture whilst being operational
• Understanding of best practice in online marketing strategy
• Experience of website/CMS systems
• Use of Adobe suite - Photoshop, InDesign, Illustrator, Premier Pro
• Excellent PC and web skills
• A positive, personable and confident communicator
• Responsible
• Ability to work on own initiative
• Motivated, cooperative team player
• Keen to learn
• Understanding of stakeholder communications and digital personas
• First rate organisational skills
• Excellent attention to detail
• Confident proof reader with excellent command of the English language

Please check your email for confirmation that your application for this role has been received and to follow further instructions on how to complete the application process.

Simplified Recruitment is a Job Advertising Agency working on behalf of Coeliac UK. By applying for this position you are giving us permission to pass your CV and covering letter to a third party in relation to recruitment. A full copy of our privacy policy can be viewed on our website

Reference: 615558777

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