Director of Marketing

Posted on Jan 17, 2019 by Homestead-Miami Speedway

Homestead, FL 33030
Leisure & Sport
Immediate Start
Annual Salary
GENERAL PURPOSE OF JOBOversee all functions of Homestead-Miami Speedway's advertising efforts, including: o Creating and facilitating the marketing and advertising plan o Managing the track's relationship with ad agency (including objectives, budgets, creative and schedules) o Creating, managing, and coordinating all in-house advertising vehicles and placement (brochures, direct mail, sales kits, etc.)
  • Develop and coordinate all media and sponsor driven event promotions
  • Leverage ISC Consumer Marketing resources (marketing research, access to databases, fanMAX) for initiatives at Homestead-Miami Speedway
  • Oversee aspects of consumer interaction, including prospecting and the sales flow progression, as well as grassroots/community promotions, multicultural and outreach ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Create annual marketing plans for Homestead-Miami Speedway, Ford Championship Weekend, Fast Lane Fridays and other events as scheduled
  • As the point of contact for Homestead-Miami Speedway's ad agency, direct the planning, development, and implementation process, in accordance with budget guidelines, of advertising and media concepts for Homestead-Miami Speedway and designated events with our agency including layout, copy writing, and production of such advertisements. o Develop and grow relationships with media partners § Manage all added value stemming from media buy
  • Manage the design, content, layout and production of Homestead-Miami Speedway collateral materials (brochures, sales kits, direct mail, etc.), in accordance with budget guidelines, including specifying quality of materials
  • Using fanMAX and digital/social media, implement a targeted fan prospecting and customer flow plan to drive leads for ticket and hospitality sales, generating affinity for the event and sport along the way
  • Manage consumer research initiatives
  • Develop relationships with promotions representatives with key regional and local media sources in key markets to develop strong media-driven consumer promotions to compliment Homestead-Miami Speedway's advertising efforts by maximizing budgets, market penetration and creating demand for tickets sales
  • Manage and oversee all grassroots and promotional efforts
  • With the Director of Corporate Sales, work closely with Homestead-Miami Speedway sponsors and corporate partners to develop and execute strong sponsor-driven consumer promotions to help create demand for event admissions
  • Manage event promotion budgets and promotional ticket allocations
  • Manage team that handles the following race weekend fan interactive items: o Pre-Race Festivities o Autograph Sessions o Kids Zone o Concerts o Entertainment Stage o Dignitaries o Driver Introductions o Victory Lane
  • Process invoices and monitor expenses to ensure meeting budget guidelines
  • Other duties as assigned
  • Reference: 615476153

    Similar Jobs

    Program Services Supervisor, CCRS

    Homestead, FL

    Correct Care Solutions

    Director, Marketing

    Hollywood, FL

    Adtalem Global Education

    Director, Marketing

    Pembroke Pines, FL

    Adtalem Global Education

    Leasing & Marketing Director

    Gainesville, FL

    Pierce Education Properties LP