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E-mail Marketing Manager

Posted on Jan 18, 2019 by Fanatics, Inc.

Jacksonville, FL 32099
Leisure & Sport
Immediate Start
Annual Salary

Fanatics is looking for an Email Marketing Manager to own our Fanatics and FansEdge marketing emails. This is a chance to work with a World Class Email Marketing team and help drive this fast growing company's customer contact strategy, from end-to-end. Reporting to the Email Marketing Lead, you'll be responsible for developing and crafting email communications to nearly 45MM sports fans on a daily basis. We're looking for someone who can coordinate a go-to-market calendar, while balancing the fast-paced changes in the sports merchandise world. There's also opportunity to manage a team of email specialists as we build out the group.
The ideal candidate will have a proven track record with 5+ years of experience in email marketing, with some management experience.


As the Email Marketing Manager at Fanatics, you will:

  • Own all of the Fanatics and FansEdge email campaign responsibilities
  • Lead the strategic development and campaign execution for all email efforts across all products (promotional, reactivation communication strategies as well as triggered and transactional campaigns) with a constant focus on optimization to achieve click-through rate, conversion, revenue, RPS and other key engagement goals.
  • Build out the story-lines, copy, subject-lines, creative, timing, segmentation and strategy behind all email marketing
  • Evolve into the email marketing expert and eventually manage a group of email specialists.
  • Craft compelling, relevant and timely email content and subject lines to effectively engage, inspire and drive awareness to our fans
  • Establish and maintain a go-to-market campaign calendar that balances the growth of the licensed sports merchandise industry and connecting & serving our fans.
  • Responsible for the messaging behind new product launches, coupons/promotions, sports oriented events (e.g. World Series, Super Bowl, Stanley Cup, NBA Finals and College Football/Basketball/Baseball Championships, etc.), trends in sport, etc.
  • Lead the optimization of the email strategy by reviewing email performance results provided to you from the analytics teams
  • Work with the strategy teams to help further refine customer segmentation, like Time of Day optimization, team specific emails, etc.
  • Project manage the end-to-end process in collaboration with internal and external stakeholders
  • Define & Execute A/B testing of Subject lines, copy, creative assets, templates, stories, landing pages, etc. for the purposes of optimization
  • Identify new opportunities and techniques for telling engaging stories and motivating our fans to become loyal to our brand

Required Skills:

  • 5+ years of experience in a retail or ecommerce company
  • 5+ years of managing an email marketing channels campaign execution
  • Copy writing skills
  • Creative minded
  • Task oriented
  • A great team player that enjoys operating with cross-functional teams
  • Strong organizational skills - able to be self-directed and deliver on deadlines
  • Ability to create a daily email contact strategy and seasoned in
  • Brand awareness and adherence
  • Email content creation
  • Sports knowledge
  • Researching what common trends are in the market and coming up with new ways to market sports merchandising
  • Comfortable with multi-tasking and working cross-functionally with other departments like purchasing, business managers, creative, Loyalty, operations, etc.
  • General understanding of dynamic personalization through email
  • Experienced with leveraging data for targeting and segmentation purposes
  • Familiar with major Email Service Providers like Sales Force, etc.
  • Collaborating on themes / graphics / copy for digital advertising campaigns.
  • Proactive and inquisitive thinking. Understands and monitors competitive landscape, provides insight and recommendations to drive the program business forward as best in class.
  • Strong results-orientation and operates with a data-driven mindset.
  • Fanatical when it comes to detail. Ability to thrive in a fast paced, high growth organization and will be able to effectively prioritize the most impactful and important work on your plate and deliver on time.
  • Excellent communicative skills to effectively communicate across all company levels, teams and League partners.
  • Ability to think as a customer to derive new ideas on how to gain customer interest
  • Experience with at least one ESP's platform, such as Sales Force Marketing Cloud - including customer segmentation, dynamic content, and customized messaging experience, a plus

Preferred Skills:

  • Sports fanatic or above average understanding of sports industry
  • Experience in managing small teams
  • E-commerce or retail experience
  • BA/BS in Marketing, Economics, MIS
  • MBA

This position is located in Jacksonville, Florida with occasional (3-4 times/year) travel requirements. Relocation package for candidates 100+ miles outside of Jacksonville, FL.

Reference: 615476111