CRM Manager

Posted on Jan 23, 2019 by Anonymous

Manchester, Lancashire United Kingdom
Sales
Immediate Start
£30k - £35k Annual
Full-Time
One of the UK's leading Cruise Specialists are seeking a CRM Manager to plan and execute strategic multi-channel campaigns. Due to continued growth my client is looking to expand its marketing team. If you want to work for a successful, diverse and fast growing business then read on.

Job Description:
As a CRM Manager you will be responsible for the full life cycle of the campaign, covering brand awareness, customer acquisition, retargeting, retention and reactivation to drive customer loyalty. You will cover a broad range of direct media, including direct mail, email , social and mobile.

Duties Include:
•Define the full-cycle, multi-channel CRM strategy in line with overall business objectives. Continuously look for ways to improve reach, deliverability, engagement and customer experience
•Lead the planning, delivery, development and optimisation of the weekly email campaigns
•Collaborate with our Customer Experience team and set the vision and plan for loyalty, advocacy and customer experience.
•Explore and introduce new ways of engaging with our customers in line with their needs and expectations.
•Work closely with our Design team to ensure all content is in line with guidelines and delivering the best experience for our customers.
•Build a robust testing plan and report learnings back to Senior stakeholders on a weekly basis
•Working closely with the business intelligence team to understand the value of customer segments and devise strategy on how to effectively target individual segments.
•Analysis of mailing performance to determine what has/hasn't worked (with confidence levels)
•Identify, champion and leverage new industry innovations that will further enhance our CRM programme

Experience Required:
•4+ years' experience in a similar role using enterprise level CRM
•Proven experience in setting CRM strategy and plans
•Experience in campaign planning, delivery and optimisation
•Comfortable analysing and using data to guide decision making
•Experience developing email marketing content
•Proven experience setting up automated email marketing programmes
•Experience in segmentation, targeting and personalisation at scale
•Proven ability to work with all stakeholders and in managing and developing a team

Package:
Working from the company's modern offices just outside of Manchester you will be offered competitive basic salary, which will be dependent on experience, along with a comprehensive benefits package

Interested
If you a looking for a fast paced role working within a commercial environment, with a diverse and ambitious company please apply today! Send your CV or call for a further chat on (phone number removed)

Reference: 615461287

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