CRM Executive

Posted on Jan 20, 2019 by Anonymous

Manchester, Lancashire United Kingdom
Sales
Immediate Start
£21k - £21k Annual
Full-Time
As our marketing division grows, we are looking for an ambition and enthusiastic CRM Executive, to support the customer centric, data driven strategy, to deepen customer engagement and drive long term customer value!

As a CRM Executive, you will successfully execute customer selections and trigger-based communications to deliver an effective personalised contact strategy whilst working within a cross-functional team to align and optimise the customer journey across channel and customer cohorts (Customer segment, lifecycle, acquisition channel, behavioural led journeys, cash / credit) through Email, mobile, web, paper, social, offsite

What will you be doing as a CRM Executive?

• Execute individual multi-channel campaigns from the customer communications plan including creative execution, customer selection, test activity and results to achieve the sales plan.
• Execute customer selections and trigger based lifecycle selections - working closely with the CI teams.
• Focus on improving marketing ROI as part of the digital transformation workstream, particularly the reduction in paper dependency
• Support rigorous test plans to optimise customer performance and channel efficiency
• Work cross functionally to develop other opportunities to engage with the customer across all channels - display, social, app, sms etc
• Support Credit opportunities to maximise credit take up and participation
• Execution of Planning, implementing and evaluating marketing campaigns within budgets and deadlines. Ensuring budgets are met and kept within plan.
• Conducting seasonal campaign reviews in preparation for forward planning.

In return, a CRM Executive will receive a salary of up to £21,000 per annum plus excellent benefits.

To apply for this role as CRM Executive, please click apply online and upload an updated copy of your CV

Reference: 615461209

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