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Product Marketing Manager

Posted on Jan 21, 2019 by FanDuel

New York, NY 10001
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel is seeking a Manager, Product Marketing to lead the marketing experience of the newly announced FanDuel Sportsbook. You'll guide the positioning, naming, competitive analysis, communications, and launch strategy of FanDuel Sportsbook products to drive understanding, awareness and adoption of new releases. Additionally, you will serve as a key stakeholder and marketing voice at the table in future feature prioritization. Reporting directly to the VP, Campaign & Product Marketing, this is a highly visible role that will require you to work with a cross-functional team across marketing, corporate communications, legal, product development, engineering and more. What you'll be doing… Participating in product roadmap ideation and requirements gathering to ensure that products meet user needs and are highly marketable Ensuring all planned products and enhancements have clear impact on overarching business goals of growing revenue and active users Collecting and collating product needs from various marketing verticals Partnering with research team to evangelize the voice of the customer during product roadmap planning Identifying opportunities to improve in-experience communications related to game play Driving go-to-market plans for new products across functional teams including Product, Marketing, Legal, Revenue and Operations Leading contest sizing discussions for product launches, balancing marketing needs vs realistic ROI expectations Working with Analytics teams to identify KPIs and formalize reporting requirements for new products and launch campaigns Partnering with the Brand team to to craft messaging and work with design and production resources to drive creative execution Managing the content submission to various app stores What we're looking for... 3+ years of product marketing experience Experience running high-profile marketing campaigns in a robust business with multiple, diverse stakeholders Comfort managing concurrent projects in an ever-evolving, fast paced landscape Experience using analytics platforms and creating executive reporting and presentations; strong analytical abilities Experience with product marketing best practices; ability to advise on strategies and product requirements to enhance platform-level marketing capabilities Equal enthusiasm for high-level strategic planning, creative thinking, and tactical execution BS/BA required Love of sports and all the fandom that comes with it! What you get in return Beyond working with such a great team? An exciting environment with real growth Contribute to exciting products used by a highly passionate user base Personal learning and development opportunities Unlimited holiday allowance 401K plan 100% coverage of health insurance premiums There's more, but we don't want to go on and on.

Reference: 615381594

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