VP, Global eCommerce

Posted on Jan 18, 2019 by Tapestry, Inc.

Not Specified, PR
Information Technology
Immediate Start
Annual Salary
Full-Time
Stuart Weitzman is a luxury brand built upon the idea of creating a beautifully constructed shoe. For more than 30 years, Stuart Weitzman has been synonymous with expert craftsmanship and innovative design. The brand is on a journey to evolve into a global multi-category accessories leader based on providing a foundation of wardrobe essentials that foster an emotional connection with women of all ages. The company operates over 100 retail stores across North America, Europe and Mainland China. The brand is also sold through licensed international stores and international shop-in-shops, fine retailers and specialty stores and e-commerce sites in the United States, Canada, Europe, Mainland China and Hong Kong. Stuart Weitzman footwear and accessories are sold in more than 70 countries. Stuart Weitzman is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity. VP, Global eCommerce Stuart Weitzman New York, NY, US Stuart Weitzman is a luxury brand built upon the idea of creating a beautifully constructed shoe. For more than 30 years, Stuart Weitzman has been synonymous with expert craftsmanship and innovative design. The brand is on a journey to evolve into a global multi-category accessories leader based on providing a foundation of wardrobe essentials that foster an emotional connection with women of all ages. The company operates over 100 retail stores across North America, Europe and Mainland China. The brand is also sold through licensed international stores and international shop-in-shops, fine retailers and specialty stores and e-commerce sites in the United States, Canada, Europe, Mainland China and Hong Kong. Stuart Weitzman footwear and accessories are sold in more than 70 countries. Stuart Weitzman is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity. Job Title: Vice President, Global E-Commerce Summary: The Vice President, Global E-Commerce will have direct responsibility for building Stuart Weitzman's Global Direct business through strategic positioning and tactical execution of the website and maximization of third party relationships in order to support long-term growth. The leader will have the scope of evolving all digital platforms into a fully integrated in-house business. The ideal person for this role will be someone that holds a track record of successfully launching ecommerce businesses in multi-channel, global, environments from end-to-end while providing strategy that supports the overall SW revenue goals and profitability. They also must possess a keen understanding of brand and performance marketing to drive the revenue and traffic for all global businesses. Essential Duties and Responsibilities: * Develop the strategy, lead the execution and development of the Global Ecommerce business with operations in US, Canada, EU and China * Manage the global budgets and drive the P&L to grow the online business * Work collaboratively within the organization of Stuart Weitzman and Tapestry to ensure execution of key initiatives that lead to increased market share and profitability. * Manage a global team across areas of ecommerce strategy, site experience, digital marketing, web operations and social. * Manage external vendors, contracts, relationships and technical requirements to continue to develop and enhance the ecommerce platform. * Provide strategic direction and vision for the global digital businesses that support the overall SW direction for the brand. * Lead a team that partners with Tapestry IT to implement roadmap strategy for SW and advocate on behalf of the brand. * Partner closely with CMO and Brand Marketing team to manage the content calendar and digital marketing initiatives for ecommerce, including home page, landing page, email, search, affiliate, performance and social media to support the brand and business objectives. * Establish the ecommerce sites as the Stuart Weitzman digital flagship store, merging content and commerce to provide customers with the ultimate shopping and brand experience * Build brand recognition for Stuart Weitzman as the global online footwear destination amongst target customers, the industry and the media. * Capitalize on evolving industry trends and technology that supports the brand vision and goals. * Analyze and communicate results on key drivers on overall business performance; utilize findings to develop both tactical and strategic recommendations and execute against those strategies. * Partner with merchants and planners to drive site-merchandising strategies, ensuring optimal presentation of product as measured by conversion and average order size. * Foster an innovative environment to ensure the brand obtains position as forward thinking leaders in the e-commerce space. Skills and Abilities Required: * Previous global ecommerce experience * Keen understanding of UX/UI with customer experience at the forefront * Strong marketing sensibility and ability to balance content and commerce * Strong technical expertise managing complex global ecommerce platform initiatives * Ability to lead a global team of various skill sets and levels * Ability to influence others and champion for projects on the brand's behalf * Passion to drive top-line growth using web marketing, analytics and multi-channel leverage. * Ability to have an analytical and brand marketing mindset * Ability to apply analysis to influence business decisions to drive retail performance. * Track record of creating and executing traffic/business driving initiatives that resulted in real synergy between retail and .com; has executed successful channel integration strategies. * Savvy marketer with strong branding skills and understanding of how to enhance the customer experience. * Strong technical and operational skills * Strong communication skills with the ability to present and discuss both analysis and strategy to executive management. * Collaborator and Innovator Education and Experience Required * 15+ years of experience in Ecommerce * Bachelor's degree required - MBA preferred. Stuart Weitzman is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JG1 Visit Stuart Weitzman at . Req ID: 46861 Job Segment: Merchandising, Branding, Interactive Marketing, Online Marketing, Retail, Marketing * Previous global ecommerce experience * Keen understanding of UX/UI with customer experience at the forefront * Strong marketing sensibility and ability to balance content and commerce * Strong technical expertise managing complex global ecommerce platform initiatives * Ability to lead a global team of various skill sets and levels * Ability to influence others and champion for projects on the brand's behalf * Passion to drive top-line growth using web marketing, analytics and multi-channel leverage. * Ability to have an analytical and brand marketing mindset * Ability to apply analysis to influence business decisions to drive retail performance. * Track record of creating and executing traffic/business driving initiatives that resulted in real synergy between retail and .com; has executed successful channel integration strategies. * Savvy marketer with strong branding skills and understanding of how to enhance the customer experience. * Strong technical and operational skills * Strong communication skills with the ability to present and discuss both analysis and strategy to executive management. * Collaborator and Innovator Education and Experience Required * 15+ years of experience in Ecommerce * Bachelor's degree required - MBA preferred. Stuart Weitzman is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JG1 Visit Stuart Weitzman at . Req ID: 46861 Job Segment: Merchandising, Branding, Interactive Marketing, Online Marketing, Retail, Marketing

Reference: 614624386

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