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Digital Product Copywriter

Posted on Jan 18, 2019 by Nike

Boston, MA 02108
Leisure & Sport
Immediate Start
Annual Salary
Job Description

Converse is the story of a sneaker that started on the court and moved to the stage and street. We're a company ready for change and that's who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that's why we hire individuals. So we're speaking the same language.
Who Converse represents is who Converse hires. If you're one-of-a-kind, you should try us on.


As a Digital Product Copywriter, based at Converse WHQ in Boston, you will be part of a team breaking new ground in the way we message and deliver product copy. Seeking talented writers with an entrepreneurial mindset and the ability to self-drive. Product obsessives and digital natives only. Looking for writers who can execute, keep it organized, self-edit. Passionate followers of culture, fashion, streetwear, entertainment are ideal.

  • Tell compelling product stories through copy, for use by our global sales teams,, and by our online retail partners.
  • Continually adhere to Converse brand standards and copy guidelines.
  • Foster and leverage relationships in product, merchandising and marketing to gather information about seasonal styles and check facts against multiple sources to ensure accuracy.
  • Actively gain knowledge of Converse's products and processes, trends, the consumer and overall marketplace culture.
  • Develop deep knowledge of Converse's copy philosophy, product composition, features, and benefits.
  • Collaborate with brand, digital production, and geography teams to ensure all objectives and timelines are met.


  • Bachelor of Arts in Writing, Communications, Journalism or a related field
  • 2+ years of writing experience in a corporate or agency environment required, preferably as a copywriter for a major brand, e-commerce company or digital design agency
  • Creative, bold, and digitally savvy
  • Expert command of the English language (including spelling, grammar and punctuation)
  • Experience writing compelling and creative email, editorial and other online marketing material
  • Must be a self-starter, comfortable working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative and flexible
  • Able to manage multiple and competing work priorities, demands and changes
  • A genuine passion for digital marketing and the online space
  • Knowledge of footwear and/or apparel design construction and terminology
  • Retail, catalog or search engine optimization writing experience a plus
  • Bonus points if you have the ability to demonstrate knowledge of current and upcoming fashion and trends

Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.

Reference: 614572140