Dynamic Messaging Producer

Posted on Jan 17, 2019 by EA Sports

Orlando, FL 32801
Leisure & Sport
Immediate Start
Annual Salary
Full-Time


Job Description:

The Madden Dynamic Messaging Producer will help set and support the strategy and vision for the player's in-game journey/life cycle in Madden from on-boarding to retention and re-acquisition. They will be responsible for finding innovative ways to drive business growth through long-term customer relationships, reducing churn, and improving engagement and lifetime value. The Dynamic Messaging Producer will partner with the DOM team on developing the in-game messaging strategy for campaigns that will strengthen Madden's relationships with our gamers. This includes partnering with the DOM team on leveraging customer segmentation and personalization, using test and learn approaches, and deliver right place right time messaging.

Key Roles/Responsibilities

  • Review content strategies for in-game messaging campaigns and key moments within the player's journey designed by DOM team and help set message prioritization
  • Manage in-game messaging strategy, copy and assets for in-the-moment campaigns that require quick turn-around times and work with DOM team to get messages flighted
  • Madden Studio POC for all in-game and email key messaging and copy/image approvals
  • Work in close partnership with stakeholders across DOM, Marketing, Live Services, UX, Analytics, Communications, Engineering and other various teams within the company.
  • Identify additional moments within the player's journey where the experience can be improved and partner with MARCOM & DOM to develop solutions
  • Develop and implement standards, systems and best practices for campaigns
  • Partner with DOM team to conduct A/B testing and experimentation for optimization
  • Develop and implement standards, systems and best practices for content lifecycle
  • Partner with DOM to identify key areas where players disengage, and develop strategies to identify, retain, and reacquire players
  • Ability to work in a fast-paced environment and meet strict deadlines
  • Oversee the facilitation of messaging development and work with a team to create and flight in-game messaging
  • Work with the DOM team to advance systems and data requirements to continually improve the technology for real-time trigger based marketing
  • Collaborate with DOM, Global Brand Marketing and Marketing Communications teams to ensure consistent and unified messaging across channels
  • Deliver monthly reports detailing performance against key engagement and retention metrics across business
  • Partner with cross functional teams to give design input on features and programs that drive sustained engagement
  • Review and contribute to feature designs to identify areas where smart features or dynamic messaging can be implemented


Reference: 614572139

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