Marketing Manager (Customer Communications)

Posted on Dec 11, 2018 by Experis IT

Isleworth, Middlesex United Kingdom
Sales
Immediate Start
£30k - £35k Annual
Full-Time

Marketing Manager (Customer Communications)

We are actively looking to secure a Marketing Manager to join Experis as one of our expert consultants, delivering services to our clients.

Experis Consultancy is a Global entity with a well-established team with over 1000 consultants on assignment across 20 clients globally. Our UK operation is growing and has very aggressive plans for expansion over the coming years. We form part of the Manpower group of companies that turn over $20 billion a year collectively.

Experis UK have partnerships with major clients across the UK spanning multiple industries; our approach is a very personal one, with both our clients and our own employees. We are passionate about training, technology and career development.

The Role

This is an exciting new role, reporting into the Marketing Controller. The Marketing Manager will be responsible for developing and delivering world class communications for customers. This is a broad role which will require detailed planning skills to ensure flawless delivery.

All communications will inspire the customers and let them know how valued they are.

Great attention to detail will be required to make sure all tailored communications are delivered to the right customer at the right time.

Main Responsibilities:

  • Flawless execution of all customer loyalty communications, primarily email and social, but will also include direct mail, digital, PPC and many more channels
  • Work with the Loyalty Marketing Controller to develop customer communications plans, including targeting, messaging, channels and frequency
  • Responsible for the delivery of all customer facing elements of the loyalty programme
  • Work with internal and external teams to ensure all creative assets are delivered on time
  • Managing project plans to get stakeholder sign off on communications and meet all execution timings
  • Manage campaigns from end to end, from brief to sign off and execution
  • Manage costs in line with budgets
  • Monitor agency costs, make sure they are competitive and challenge where appropriate
  • Liaise with any external suppliers to ensure messages are delivered to specifications, eg emails render correctly on all devices
  • Monitor and report back on campaign performance, devise and implement test and learn plans to drive improvement in loyalty metrics
  • Monitor benchmark competitor companies and bring fresh ideas

Candidate Specification

Your Skills:

  • Self-starter who is proactive in driving projects forward
  • Experience of delivering highly tailored and targeted customer communications
  • Excellent project management skills
  • Strong organisational skills with the ability to deliver a high volume of quality work, juggling multiple and concurrent tasks and hitting tight deadlines
  • Commercial awareness, able to monitor and manage budgets
  • Analytically capable, able to take data analysis, and derive insight to improve future campaign performance
  • Experience of working with the operational teams in the business
  • Highly collaborative approach and good relationship builder
  • Willingness to take ownership and responsibility. Ability to work alone as well as team work
  • Ability to work in a fast paced and changing environment
  • Strong attention to detail
  • Excellent communicator
  • Evidence of a drive for self-improvement and career progression
  • Marketing, technical or business degree preferred but not mandatory

Interested candidates should submit their CV in the first instance. For more information, please contact Gemma Grayson via (see below).

Reference: 599481472

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