Strategic Integration Lead (Category Media Director)
Posted on Dec 9, 2018 by GlaxoSmithKline
*A unique opportunity to join a new team at GSK creating and owning GSK's category media strategies."
Click here to hear from Carine Blondin, Global Media Director.
GSK's media model
GSK is pioneering a new media model that is modular in its approach to delivering class leading strategic thinking, digital expertise and brilliant local market execution.
It requires a discipline that processes the creation of Category media guidelines and successfully lands them in local markets.
This is an exciting opportunity for the successful applicant to be part of a new team of business oriented strategic thinkers with the responsibility for creating and owning GSK's category media strategies.
This is a critical role in delivering GSK's Digital Vision of "Building more meaningful consumer connections to fuel brand growth through data driven marketing."
This role sits alongside the global category teams and will be the interface with the strategic planning hub in the regional Media agencies.
Category Media Directors will lead and own the strategic relationship with our regional Media agencies ensuring that GSK receives the highest level of strategic guidance.
As the successful applicant you will own the end to end process, overseeing the creation of a brand's strategic guidelines through to managing compliance of delivery in market.
GSK has a team of Media operations directors and managers that are responsible for the in-market media service provided by the media agencies. The Category Media Director(SIL) will develop a seamless way of working with the media ops team to deliver the brand strategies into 60+ markets.
In this role, you will be accountable for the delivery of Media Guidelines for the global Categories (e.g., Oral Health Care, Pain management, Skin). These guidelines should be rooted in brand strategy, consumer journey and consistent with GSK global media principles.
You will also be accountable for the successful embedding and activation of the guidelines in the markets, predominantly GSK's Priority Markets and will also set and track success KPIs to ensure what is being implemented in the markets is having the intended impact on the business.
The role will require a close partnership with Marketing at the formation of Content strategy to ensure assets developed are aligned to channel mix.
In addition to the challenges above the most demanding element of the role will be the ability to balance the demands of global Category teams with the needs of local marketing and associated business pressures, ensuring every voice is heard.
As such we are looking for candidates with the soft skill qualities of a diplomat, politician and mediator.
• Owning the development of global planning guidelines generated by the media agencies.
• Responsible for the delivery of robust and aligned global media and communication planning guidelines for UK-based Categories and Brands.
• Lead the deployment, embedding, stewarding and tracking of the guidelines into the local markets, working closely with the local media managers.
• Creation and tracking of success KPIs to ensure the guidelines are being consistently applied and are having the desired business impact.
• Partner cross-functionally to ensure the appropriate fit for purpose assets and content are created and available to leverage successfully
• In collaboration with the regional media directors you will manage the media agency service to ensure the scopes and personnel are in place to effectively deliver the work.
• Working with your team to develop and implement Category ways of working, practices, processes and templates, etc.
• You will lead the capability build for the respective Categories leveraging the media agencies and media partners such as Google and Facebook
• Own and implement the GSK media framework that glues together strategy to execution from a process perspective
• Develop communication loop that feeds back market learnings, nuances in consumer behaviour and results to the strategic planning hub in the media agencies.
If you feel inspired by our transformation and feel you have the required capability, please make an application no later than December 9th
During the course of your application you will be requested to complete voluntary information which will be used in monitoring the effectiveness of our equality and diversity policies. Your information will be treated as confidential and will not be used in any part of the selection process.
If you require a reasonable adjustment to the application / selection process to enable you to demonstrate your ability to perform the job requirements please contact . This will help us to understand any modifications we may need to make to support you throughout our selection process.
Why You?Basic qualifications:
•University Degree preferably in Marketing, Communications, Business, Technology or Advertising
•Experience in Media Strategy and Trading as well as Communications Planning
•Demonstrable project management skills
•Deep subject-matter expertise in online and offline media, digital marketing, media landscape and communications planning principles. Deep subject-matter expertise that is globally relevant and locally adaptable
•Media Digital Agency and Communications Planning background strongly preferred
•Similar role at other marketers a plus •Experience leading and developing teams required
•Openness to spending required time at GSK House in Brentford, TBD/ad hoc.
Ability to develop, embed, track and report on meaningful performance metrics
•Effective stakeholder management is critical to successfully deliver complex plans across multiple partners, brands and geographies including strong oral and written communication skills, effective at all levels of capability and seniority. Clear ability to make the complex simple.
•In addition to these, a commercial background is also warranted to understand the contractual aspects of a successful partnership with an agency or media partner and how to contribute/lead the development of a deal structure and deliver value unlock opportunities back to the business.
Who we are:
A science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.
We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
Consumer Healthcare - Our Consumer Healthcare business develops and markets consumer preferred and expert recommended brands in the Oral Health, Pain Relief, Respiratory, Nutrition/Gastro-intestinal and Skin Health categories.
You may apply for this position online by selecting the Apply now button.
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