Global Digital Marketing Operations Managers
Posted on Dec 9, 2018 by GlaxoSmithKline
Are you looking for a highly impactful Global Digital Marketing Operations Manager role that allows you to engage senior stakeholders while driving key high impact global projects ? Do you want to be a part of a team driving digital transformation in a truly global role where you could have a real impact on shaping ways of working? We are expanding our team and as a result we have 4 opportunities for Global Digital Marketing Operations Managers to join our team in London! These 4 roles will specialise in different areas i.e. 1) Digital Marketing Operations Manager; 2) Marketing Content Technology Management; 3) Global Web Lead, and 4) Web Compliance and Innovation Manager.
You will add capacity to our production team to strengthen the management of the global production model across its various services (web, assets, eCommerce, coordination services) adding more focus to business engagement to deliver an optimal experience to the brand teams and deliver against strategic business objectives. You will be responsible for running the business facing activities alongside the Global Digital Operations Lead but also providing strong support around operational aspects as well as on shaping the strategic direction of the model.
These roles will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
1) Global Digital Marketing Operations Manager:
• Overall model ownership and management to ensure the delivery of the strategic goals of the model: quality, cost, speed to market.
• Process ownership: management of processes involved into production to ensure the optimal execution. This involves processes owned like web and assets delivery and related processes we don't own like copy approval but that contribute significantly to the overall operating model and its performance.
• Business engagement: change management, training, issue resolution, best practice sharing, communications, monitoring,
• Model and partners performance management: drive the measurement of key performance metrics like adoption, efficiencies, stakeholders satisfaction scores, time to market, web code quality, web page load time, content adaptation rates in markets and manage resulting requirements / action plans.
2) Marketing Content Technology Management:
• Content technology roadmap: Management of the content technology road map in partnership with Tech, to deliver:
o The new solutions of our road map like Marketing Resource Management, Marketing Automation, Dynamic Creative Optimization
o Integrations with our other content tech solutions as strategic enablers to our e-commerce, search and programmatic marketing agenda
• Product management: Working on the DAM development roadmap to improve and design new functionalities i.e. AI automation, Reporting, Collaboration, Global to Local, In site personalization, Mobile capabilities
• Business engagement: Engage with the business / marketing teams to promote best practices from a content performance or tool usage point of points of view.
• Strategic partnerships: Manage the relationship with Open Text (tool provider)
3) Global Web Lead:
• Define plans relating to our web estate from best practices, innovation, technical, measurement, quality, compliance, and risk management up to the delivery.
• Lead the team that manages the web estate, digital compliance related initiatives, and web innovation initiatives
• Manage portfolio of projects (including budget management) related to our web estate management and development
• Engagement the with the business globally to assess requirements, gather feedback and adjust plans
• Lead the relationship with the Tech Team for project delivery
• Lead the relationship with Production Partners for all web estate activities, ensuring best practices are delivered
4) Web Compliance and Innovation Manager
• Manage web estate performance through KPI's monitoring, and identify key streams of work to address global challenges (e.g. 404 errors)
• Business capability uplift:
o Monitor awareness, tracks and manage compliance/risk within our agencies and business and work on special projects (e.g. GDPR, Cookies) to ensure the web estate is in compliance
o Roll out trainings to the business and agencies, to ensure sufficient awareness in the business around key digital policies in collaboration with legal and compliance.
o Create a digital standards playbook
• Define the web innovation roadmap by scouting external best practices and latest industry trends around web related topics
• Manage implementation plans of new tech, apps, processes, tools within our web estate
• Identifies new opportunities to improve performance and optimise across all facets of web (incl page load, user experience, SEO)
• Business capability uplift: Collaborate with the production team and tech to educate partners, business around web innovations and embed into ways of working
We are passionate about what we do and have created an environment where everyone feels valued, is able to develop, contribute to our mission and be proud of what we achieve. We want people who share our values and believe in our mission. Our investment in training, development and learning opportunities will empower you to be the best you can be, and we'll make sure you have a stimulating and wide-ranging role that will enable you develop your expertise as you create value for us.
APPLICATION CLOSING DATE - 9th December 2018
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
During the course of your application you will be requested to complete voluntary information which will be used in monitoring the effectiveness of our equality and diversity policies. Your information will be treated as confidential and will not be used in any part of the selection process.
If you require a reasonable adjustment to the application / selection process to enable you to demonstrate your ability to perform the job requirements please contact . This will help us to understand any modifications we may need to make to support you throughout our selection process.
Why You?Basic qualifications:
We are looking for professionals with these required skills to achieve our goals:
• Bachelor's Degree or equivalent experience
• Significant digital marketing and marketing platform experience
• Experience working in a matrix environment and with all levels of an organization.
If you have the following characteristics, it would be a plus:
• Post Graduate Degree
• Experience overseeing the end-to-end development process of digital marketing content, preferably different content types (ie website, banner ads, emails, etc.)
• Working knowledge of marketing analytics and establishing performance metrics
• Agency Management experience highly desirable
GSK is a science-led global healthcare company with a mission: we want to help people to do more, feel better, live longer. We research and develop a broad range of innovative products in three primary areas of Pharmaceuticals, Vaccines and Consumer Healthcare. We have a significant global presence with commercial operations in more than 150 countries, a network of 89 manufacturing sites and large R&D centres in the UK, USA, Belgium and China.
To find out more about Working at GSK, click here.
To find out more about GSK Consumer Healthcare, click here.
GSK Consumer Healthcare combines our strong pharmaceutical capabilities in regulatory, medical, drug manufacturing, and healthcare professional access - doctors, dentists, pharmacists - with best in class fast moving consumer goods capabilities - consumer insight, speed to market, brand focus and the ability to effectively partner with retailers. We call this combination of pharmaceutical and fast moving consumer goods capabilities 'Fast Moving Consumer Healthcare', and believe we are uniquely placed to become the first and best Fast Moving Consumer Healthcare Company driven by science and values.
Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
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