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Asst Athletic Dir for Marketing and Promotions

Posted on Dec 9, 2018 by Mercyhurst University

Erie, PA 16501
Leisure & Sport
Immediate Start
Annual Salary
Job Description

  • Full-time, senior staff position reporting to the Director of Athletics.

  • Create and implement the department's overall marketing and promotional strategy with a major emphasis on game experience.

  • Develop ticket marketing plans within budgetary requirements for selected sports in order to promote attendance (student & community) and generate revenue.

  • Oversight and management of fan experience at revenue-driven programs, including game day scripts for PA and music. Coordinate efforts with campus and internal groups related to game day.

  • Significant involvement in overall departmental strategic planning.

  • Manage necessary contracts for ticket software packages that best serve the athletics department, including a means by which tickets may be sold on-line.

  • Coordinate the dissemination of information to various athletic teams to create excitement and attendance at selected sports; use of social media, email blasts, on-line advertising, and new technology to reach various groups.

  • Design, develop, write and edit all promotional publications as needed.

  • Interview, hire, schedule and train student workers; ensure that students are learning skills while assisting in day-to-day and game day activities.

  • Compliance with all NCAA, Atlantic Hockey, CHA, PSAC and University rules and regulations.
  • Other duties as assigned.

    Mercyhurst University is an Equal Employment Opportunity Employer that encourages members of diverse groups to apply.

    • Bachelor's degree required, Master's Degree preferred.
    • 2-4 years' experience working in collegiate athletics with experience in marketing, ticketing or corporate sales preferred
    • Graphic design skills required
    • New Media experience preferred
    • Excellent communication and organizational skills required
    • Ability to work nights, weekends and holidays as needed around game schedule
    • Ability to work independently, with minimal supervision and excellent time management skills is required.
    • Ability to handle multiple priorities in a fast-paced environment required.

  • Reference: 599165995