Global Marketing Mgr, Advertising And Content

Posted on Dec 17, 2018 by Nike

Boston, MA 02108
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
Job Description

Converse is the story of a sneaker that started on the court and moved to the stage and street. We're a company ready for change and that's who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that's why we hire individuals. So we're speaking the same language.
If You Get People, You're Our People
Sure, there's a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You're the one that shows them we're the same. You're the connector.

Description

Converse is the story of a sneaker that started on the court and moved to the stage and street. We're a company ready for change and that's who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that's why we hire individuals. So we're speaking the same language.

As an integral member of the Brand Connections team, you will be responsible for developing world class advertising campaigns and brand impact globally for the Converse brand. In the midst of a daily digital evolution and revolution, you will be tasked with the strategizing, development, production, and implementation of campaigns big and small. Working with agencies, external partners, and internal functional partners, you will help drive the future of Converse as an authentic street-style brand that serves youth.

Responsibilities:

  • Develop exceptional creative: Work closely with Brand Connections team and external partners to develop creative while being an internal and external evangelist for the work
  • Own the process: Manage the creative process from beginning to end - briefing, strategic development, planning, creative development, production, and implementation
  • Be a product and brand expert: Work closely with our internal brand management and product teams to brief with product knowledge and consumer needs in mind
  • Ensure global relevance and success: Work closely with regional and territory Brand Connections team to ensure global relevancy and understanding of all campaigns.
  • Identify partners: Lead sourcing and selection of creative partners for Brand Connections projects, and continue to push Converse forward in youth culture by bringing new partners and possibilities to the table
  • Design for space: Ensure all communications are built to work in the contemporary communications landscape - thinking digital/mobile first while working closely with our media, social and commerce teams
  • Obsess the consumer: Think youthfully, and concept with youth in mind


Qualifications

  • 5+ years working in marketing or advertising, at an agency or youth culture brand
  • Experience working within youth culture, fashion, sports, or street style
  • Strong knowledge of digital marketing, social media marketing, and the consumption habits of today's consumer
  • Strong verbal and written presentation skills
  • Demonstrated ability to work cross-functionality with peers - across PR, design, brand, and with production partners
This role would be perfect for:
  • An ad agency account person who has overseen creative development and production for global campaigns
  • A brand manager at a fashion/youth consumer brand who has developed creative campaigns


Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.

Reference: 599165965

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