P&G Assistant Brand Manager - Graduate scheme
Posted on Dec 16, 2018 by Procter & Gamble
A career in Brand Management at P&G involves combining world-class marketing mastery with business leadership to create and build brands that improve consumers' lives. Did you know P&G invented the concept of brands and brand management?
Over the years, we have remained consistently on the cutting-edge of marketing, always finding new and exciting ways to reach consumers, from the classic store to the most sophisticated digital technology. This is why some of the world's best marketing pros and business leaders started at P&G. Our brand management philosophy can be summed up in a simple concept: "Consumer is boss."
Working in brand management at Procter & Gamble means being a total business owner- not just a marketer. You will be the vision and strategy behind your brand- developing marketing plans and driving innovation. You will work with a large cross-functional team to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand profitably.
Together, we'll continue to create the world's leading brand experiences and make a difference for nearly 5 billion consumers.
The Brand Management function produces the majority of the company's General Managers as well as future CEO's of P&G. Marketing at P&G is about growing our Brands, Business, and People. You will help us remain on the state of the art of marketing, helping us find new and exciting ways to reach consumers.
You will begin your career as an Assistant Brand Manager and from your first day, we will offer you immediate project responsibilities.
As you develop, you will become the owner of your brand's equity and responsible for maintaining and building its strength in consumers' minds through advertising, media, and many other marketing vehicles.
Your work will expose you to many brands and situations as well as to great people both from within the company and from top external agencies in different markets, even regions.
Within a short period of 'training on the job' coupled with coaching and participation in on-boarding seminars. You'll be involved in the marketing plan development, building on consumer and customer understandings to deliver overall business objectives.
As part of a multifunctional team you will develop and execute a promotion/ media/public relations/direct-to-consumer plan, work with the retail customers, re-launch an existing brand or introduce a new product or a new category.
You'll frequently use your skills to analyze the business, in addition to financial, competitive and research analysis.
Who we are looking for
Top talent (Bachelor/Master degree) with 0-3 years of work experience, strong academic results and passion for brand building and business management
Passionate and engaged leaders who have the capacity to cope with short/long term issues, while still keeping the end vision well ahead of them.
Curious individuals who are able to make complex decisions using all the data available but comfortable enough to use their gut feeling and instinct when these are missing.
People able to collaborate with a very diverse group with different professional and cultural backgrounds, turning them into an effective and powerful team.
What P&G will offer you
- Responsibilities from Day 1 - You will feel ownership of your work from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.
- Recognized state of the art marketing skills - We will constantly help you improve your marketing knowledge and management abilities.
- Continuous coaching & mentorship- We are passionate about our work. We will make sure you receive both formal training and as regular mentorship from your manager and others.
- Dynamic, creative and supportive work environment - employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance
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