Marketing Manager

Posted on Dec 19, 2018 by SPRINGER NATURE

London, London United Kingdom
Sales
Immediate Start
Annual Salary
Full-Time

Marketing Manager (Maternity cover - 7 month contract)

Research Marketing - HSS and Applied Sci Author Marketing

London

We are looking for an experienced Marketing Manager to join our team.

Job Duties

Reporting to the Marketing Director focusing on the Materials Research and Energy list, the Marketing Manager will be part of a global team responsible for supporting growth and increasing usage of the a portfolio of books and journals by producing results-oriented, author focused marketing campaigns. The successful candidate will work closely with various Springer Nature departments to coordinate the execution of a range of tactics utilizing the full marketing mix with a primary focus on digital campaigns.

Specific responsibilities include:

  • With guidance from the Marketing Director, create, plan, and implement multi-tactic global marketing campaigns within assigned portfolio responsibilities to increase product awareness, usage, and new content submissions.
  • Track and analyze marketing efforts to assess effectiveness
  • Utilize excellent verbal and written communication skills to ensure that impact is successfully disseminated to internal and external stakeholders
  • Collaborate and communicate effectively with editorial teams to identify promotional opportunities
  • Keep abreast of industry trends, competition, and generate campaign ideas based on new opportunities
  • Analyze markets, market segments and competitor activities to increase the effectiveness and ROI of own marketing activities
  • Proactively provide management with updates on marketing activities, ROI and budget
  • Other duties as required by manager

Skills/Experience required:

  • Ability to work independently and as part of a team
  • Broad knowledge and experience of marketing of scholarly/professional books
  • Creative, forward-thinking, pro-active and self-motivated
  • Demonstrated ability to build global relationships with other functional groups
  • Excellent verbal and written communication skills
  • Extensive experience in marketing, preferably in a (global) publishing environment
  • Fluent in spoken and written English
  • Highly developed presentation and interpersonal skills with the ability to inspire, influence and persuade
  • Occasional international travel may be required
  • Relevant degree or professional qualification
  • Strong ability to self-organize, prioritize, multitask, and work under pressure
  • Strong analytical and decision making skills
  • Strong digital marketing skills, including Social Media advertising, Google Adwords, Retargeting platforms and Video promotions

Reference: 599154268

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