VP, Marketing Strategy Lead, Rate Sale Marketing

Posted on Dec 15, 2018 by Citi-US

Not Specified, PR
3 Dec 2018
Annual Salary
  • Primary Location: United States,Delaware,Wilmington
  • Other Location: United States,Florida,Jacksonville; United States,South Dakota,Sioux Falls; United States,Texas,Irving
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID:


About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi's Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.

The VP of Spend Engagement Marketing will be responsible for the following:
  • Building out the Rate Sale marketing strategy to drive customer engagement and deliver on key financial commitments
  • Ensuring consistent and relevant articulation of value proposition of the Rate Sale program for consumers.
  • Collaborate cross-functionally to identify new testing opportunities, champion new initiatives to drive program performance, and define campaign and testing strategy
  • Partner with Decision Management, Product and Finance to assess performance of recent tests, identify new champion strategies, and make roll-out decisions in a timely and disciplined manner
  • Ensure strategy is communicated in a manner that can be executed upon by multiple teams
  • Auditing key steps of campaign processes to ensure flawless execution
  • Assist with developing customer-level contact strategies and testing opportunities
  • Ensure consistent collaboration with Strategy, Decision Management, Product, and Control/Compliance teams as we move from program-level to customer-level marketing approach


Business and Technical Requirements
  • Candidate will have a minimum of 7+ years experience working in financial services, retail and/or consumer goods marketing
  • Bachelor's degree in Business, Marketing or Marketing Management
  • Creative marketer with a strong results orientation
  • Strong customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
  • Experience developing and executing engagement strategies to drive growth
  • Strong analytical skills and mindset with ability to drive strategic change
Leadership Competencies
  • Pragmatic problem-solver, forward thinker with independence of thought
  • Self-motivated with a passion to transform the Citi Cards business
  • Strong communication, presentation and influencing skills
  • Ability to create support and buy-in across a wide range of stakeholders; create a strong network of relationships among peers, internal partners, external constituencies, decision makers and stakeholders.
VP, Marketing Strategy Lead, Rate Sale Marketing

Reference: 598336876

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