Content and Copywriting Manager

Posted on Dec 13, 2018 by Post Recruitment Ltd

Kirkstall, Leeds United Kingdom
Design & Creative
Immediate Start
£30k - £30k Annual

POST- Recruitment are recruiting for a proven Content & Copywriter to work for an ambitious and forward-thinking business within the automotive industry who provide vehicle solutions to businesses and private clients throughout the UK.

The business is embarking on a long-term plan to become an innovator in its sector and require a Content & Copywriter with not just the technical skills but also the ideas and ambition to be part of this company's bright future.

This is an outstanding opportunity to play a key part in the company's growing success, in a business that remains focused on creating the best customer experience and a commitment to the development and engagement of its staff.

The successful Candidate will create content for the website working alongside the Digital Marketing Manager and CRM Campaign Manager.

As a new role for the business and working with external design agencies they will be responsible for driving new ideas and ways of producing content including but not limited to written blogs, whitepapers, video and infographics.

They will be the 'guardian' of the company's brand communications ensuring that all external and internal communications are on brand, tailored with the right message for the audience and in the most effective format to maximise engagement.

Key Objectives

·To be responsible for the co-ordination and launch of B2B product campaigns, Continually monitoring and reviewing the effectiveness of each campaign and making suggestions for improvement

Key Responsibilities

·To be responsible for the co-ordination and launch of B2B product campaigns

·To continue to review and monitor the effectiveness of campaigns and make suggestions for improvement, in order to achieve sales objectives.

·Produce clear and concise edit notes for the Editing Team to follow, in order to produce final compliant TV commercial, maximising sales opportunities. Write telemarketing scripts for use within the Contact Centre.

·Write sales copy for direct mail, online web content, eblasts and paid print media campaigns and promotions.

·Working with all internal stakeholders to ensure that the copy, pricing and visual for all sales campaigns meets expectations and is consistent in approach.

·Create, edit and proof comprehensive sales copy for all products across all Direct B2B sales channels to maximise ROI potential.

·Co-ordinate relevant substantiation/ evidence from product suppliers, to support claims made in all advertising prior to broadcast, to ensure the BCAP/CAP code is adhered to.

·To keep an accurate record of all evidence obtained in relation to each commercial, including testimonial data, in a clear accessible format.

·Submit TV commercials to Clearcast (TV clearance body), making recommendations on script edits, and working with Clearcast in order to achieve approval for broadcast on a wider selection of channels.

·Provide "top-line" compliance reviews for Product Department on potential new products, in advance of product commitment, where necessary.

·Arrange and manage any product testing requirements to support claims required for broadcast content.

·Working with the Campaign & Content Manager to co-ordinate an accurate and achievable

·Broadcast launch calendar, keeping all relevant departments up to date on any potential changes to launch timescales.

Key Candidate Attributes

·Highly literate and highly articulate in written and verbal communications with a good creative eye.

·Excellent attention to detail as well as a solid command of the English language is critical for the role.

·The ability to demonstrate outstanding sales and copy writing skills.

·Ability to prioritise, manage various projects and work to tight deadlines in a fast paced environment.

·Possess good interpersonal skills, with the ability to be self-motivated and work on your own or as part of a team.

·A "can-do" attitude and be prepared to go the extra mile.

·Computer literate - particularly proficient in Microsoft Word, Excel and Outlook.

What you'll get-

·£22,000 to £30,000

·Free parking

·Great office location

·Career Progression

If you are interested in this role, please apply ASAP or contact Toby Kaye at POST- for more details. This vacancy is being advertised by Post Recruitment Ltd.

The services advertised by Post Recruitment Ltd are those of an Employment Agency, visit our website for more details.

Reference: 598332824

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