Marketing Campaign Manager
Posted on Dec 13, 2018 by Charity Talent
Charity Talent are recruiting for a Marketing Campaign Manager within Education, based in Central London.
As the Marketing Campaign Manager you will be responsible for the management of paid media campaigns that generate lead and raise brand awareness. The post holder will own the relationship with the media and search agencies. You will manage the media strategy and creative development through the production, optimisation. Be responsible for integrated global marketing campaigns are planned, managed and executed on budget and deadlines. Develop and manage advertising schedule, trafficking and overall production efforts.
Work with internal partners on advertising landing pages to help conversion rate optimisation and to ensure positive user experience. Act as the focal point for all B2C lead generation enquiries. Review content developed in-house or by agencies. Use expert knowledge to segment audiences, enabling the targeting of campaigns / initiatives to maximum impact and return on investment. Lead on delivery of a portfolio of projects and campaigns. Manage the budget of £2M.
You will also be responsible for line management.
Professional qualification (CIM, IMD)
Marketing principles (B2C, B2B)
Knowledge of the advertising industry and technological advancements
Campaign tracking / ad serving tools
Google Tag manager / double click
The Music Market / Arts and Media Ltd