Programmatic Yield / Optimiser Lead - £40k - £43k
Posted on Dec 11, 2018 by Anonymous
Do you want to work for a global publisher ensuring they get the best value for their inventory? Global publisher requires a highly experienced Programmatic and 3rd Party Optimiser to join their thriving team in London.
Your strong knowledge and experience of the market will enable you to confidently optimise all Exchange and 3rd party inventory to maximise yields and revenue across the company's properties.
You will have a clear understanding of the Programmatic and 3rd Party landscape, having a working knowledge SSP's (Index, Rubicon, Adx etc) to autonomously Implement and optimise commercial partnerships to maximise revenue and drive efficiencies.
* Working with the Director of Programmatic and 3rd Party operations create and deliver a strategy for your business
* Optimise delivery to drive revenue efficiently of all 3rd Party inventory with in the tech stack including display, video and 3rd Party formats
* Optimise delivery of all exchange and demand sources to maximise revenue
* Develop and maintain SLAs for all partners and ensure all partners adhere to these agreed deliverables
* Develop and maintain relationships with all internal key stake holders (commercial, Ad ops and Dev) to ensure that the current set up is efficiently and effectively managed Ensure the company's ad tech partners are fully optimised and delivering maximum returns for every impression served.
* Google Ad exchange
* Header (Wrapper) and SSP's transacting through the header
* Video SSP partners transacting across O&O and Syndication
* 3rd parties formats transacting on the most relevant sites and pages to maximise return and deliver best user journey. Ie Celtra, Gum Gum, etc
* Work with the Data and Research and Director of Programmatic + 3rd Party operations to maximise offering and yield via data
* Work with Director of Programmatic and 3rd party operations to develop and maintain all 3rd party pricing and yields
* Manage price floors and rules within all platforms ie Adex
* Manage the use of all 3rd party tech to maximise revenues for 3rd parties and exchanges ie viewability via IAS
* Work with commercial Director to sell 3rd party formats directly to maximise revenues where appropriate
* Work with Sales Director to sell 3rd party formats directly to maximise revenues where appropriate