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ASO Strategy Manager

Posted on Jul 3, 2022 by Workforce Logiq

Newark, NJ
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Overview:

Workforce Logiq by PRO Unlimited is currently seeking an ASO Strategy Manager for a temporary assignment at a top client in Newark, NJ. This position can be performed 100% remotely.  



 



This client believes strongly in ASO and are seeking an ASO Strategy Manager to join our app marketing team in this new global position. We are looking for an experienced lead to take our Store presence and partnerships to the next level. In this role you will own the relationship with our 3rd party agency(ies) in addition to partnering closely with our global Content Marketing, Branding, paid media and tech partners to drive calendars, roadmaps and strategies across the iOS, Android, and other app stores.



 



You have a passion for storytelling and are driven by all thing’s app related. You know store guidelines in-side-out and have a keen attention for detail. You are an experienced ASO expert and are excited by the new opportunities within the app stores. You love data, and paired with your customer centric lens, drives your decision-making processes. You thrive in a fast-paced environment and understand release schedules can be fluid. You thrive on coordinating and partnering with other marketing teams and are skilled at managing 3rd party vendors. We’ve only scratched the surface of ASO at this client, come help us elevate our strategy to the next level.



Responsibilities:

Own client's global ASO strategy across current and future marketplaces



Manage agency(ies) to drive global store growth



Work alongside the owned and paid app user acquisition teams to create a strategic ASO framework and roadmap to drive business priorities for high impact growth initiatives



Drive ASO testing methodology & experimentation to maximize KPIs



Partner with Content Marketing in addition to Apple, Google and other store partners to develop engaging stories to drive user acquisition and re-engage existing app users



Develop and maintain cross-store In-App Event and Custom Product Page calendars and strategies to drive channel KPIs and align with cross-partner



Work closely with the paid marketing team for experimentation opportunities and initiatives to drive incremental growth



Act as point person for the App Marketing team for all content related calendars and approvals



Support impact measurement initiatives and work alongside data teams to build measurement solutions



Write release notes, In-App Event copy and more as needed



Execute A/B tests, In-App Event and CPP roll-out and partner with tech on additional release needs



Qualifications:

Basic Qualifications



 



5+ years ASO experience on a global scale, with a proven track record of developing and implementing strategies, partnering with agencies, internal stakeholders and the app stores to grow mobile audiences.



Experience across both branded and non-branded terms, and how to create impact for apps that are relevant for a large variety of non-branded search terms.



Agency or client-side experience growing organic installs and improving conversion for all traffic sources and understanding down-stream impacts.



Up to date on the latest Store features for both the App and Google Play stores.



You love testing and thinking of our of the box strategies.



Experience working with App Store Connect and Google Play Developer console is a must. Along with App Store optimization tools like AppAnnie and 3rd party MMPs such as Kochava.



Proven understanding of how app stores operate and what drives performance



Experience running ASO strategies across multiple global markets and an understanding about cultural localization and the role it plays in the way we approach online marketing



Clear, concise and persuasive verbal and written communication. Ability to convey strategy and prioritization to senior stakeholders.



A passion for storytelling



 



Preferred Qualification’s



 



MBA or graduate degree



Conversion and retention marketing experience in a membership model business



Experience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization



Past experience in a content creation role



Fluent/Proficient in a second language -- German, French, or Japanese – would be helpful



 



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Workforce Logiq by PRO Unlimited is an equal opportunity employer, and all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.


Reference: 73053734

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