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Acquisition App Product Marketing Coordinator

Posted on Jul 3, 2022 by Workforce Logiq

Newark, NJ
Marketing
Immediate Start
Annual Salary
Full-Time
Overview:

Workforce Logiq by PRO Unlimited is currently seeking an Acquisition App Product Marketing Coordinator for a top client based in Newark, NJ. This position can be performed 100% remotely.



 



We are seeking an Acquisition App Product Marketing Coordinator for Operations on our app marketing team. You will be supporting our Acquisition Product Marketing Managers in creating and executing campaigns within our CMS platform across the Android and iOS apps. Our ideal candidate has 2+ years of experience across iOS and Android platforms, is highly organized, self-driving, comfortable reviewing code and using content management systems.



The role requires attention to detail, a passion for the app space, an attitude that anything is possible, be a team player and an ability to be flexible and think outside the box. You will work with other marketing teams in addition to Product Management, User Experience, Creative & Brand, and Technology.



Responsibilities:

Build and launch A/B tests and seasonal campaigns using Audible’s CMS and CRM tools



Own updating experiences across iOS and Android for US Spanish, Fire Tablet and other pages as needed



Responsible for monthly updates of key touchpoints



Pull reporting on key metrics related to the acquisition of new prospects



Create, manage and socialize documentation related to app CX and in-flight tests



Work with cross-functional Marketing partners to ensure a consistent end-to-end customer experience



Develop and implement new Marketing strategies based on changing business priorities



Qualifications:

Basic Qualifications



2+ years of work experience in digital marketing



Experience using Content Management Systems and basic knowledge of HTML and CSS



Basic understanding of conversion, engagement and retention marketing throughout different portions of the lifecycle



Superior project management and organizational skills



Excellent communication and presentation skills



Strategic thinking and strong attention to detail



Strong ability to effectively collaborate



Solution oriented and creative thinking



Ability to adapt in a dynamic environment



Working knowledge of Excel, Word and PowerPoint



 



Preferred Qualification’s



Passion and understanding of the app space and streaming services



Conversion and retention marketing experience in a membership model business



Hands-on experience with digital marketing tools, such as Kochava, Adobe Analytics and Tableau



Experience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization



Fluent/proficient in Spanish



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Workforce Logiq by PRO Unlimited is an equal opportunity employer, and all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.


Reference: 73053735

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