Media and Audience Data Analyst
Posted on Jun 10, 2022 by Top Recruit
Our client is a global leader in media communications, positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. A privileged partner in its clients' transformation to enhance personalization at scale, their expertise is concentrated within four main activities: Communication, Media, Data and Technology.
The Global Media Acceleration team is a new unit, led by some big names. A small team is being put in place to define and then scale winning, global, media propositions through existing clients and new business prospects, to drive disproportionate growth for both the business and clients.
The team are looking for a Media and Audience Data Analyst to join them, who will be responsible for ensuring the businesss data and technology proposition is powerful and feasible for our current clients and prospects. This involves ensuring markets are utilizing the best data and technology available through our current tools and future enhancement with partners. It is a global role and supporting local client and market teams through training, coaching creating best practices will be a key part of the role.
You will support the Global Media Services Team in the production and scaling of data driven strategies, consulting with clients on their data and technology infrastructure, and supporting the organisations global and regional new business efforts
The role requires 5+ years of commercial experience as a data expert in analysis and insights ideally familiar with global data and ad tech platforms. With a rare combination of strong client management and analytical thinking, the role is strategic and will focus on the need to use data to uncover insights and support strategies for brands in media, content and commerce. Comfortable in working in a fast-paced environment and able to balance the simplicity of story-telling with credibility in data and analytics.
Key skills and experience include:
- Experience in bringing clients and agency teams to 'what's next' in data driven marketing.
- Comfortable briefing, ideating and delivering projects and working with data scientists, data strategists and client leaders to identify growth opportunities and draw stories out of data.
- Strong analytical, critical thinking and problem-solving skills.
- Expert knowledge in multiple platform and audience analytics software packages such as: GWI, TGI, etc
- Proficient in Microsoft Excel and Power Point.
- Have a passion for online advertising and emerging trends in the digital landscape
The role is hybrid, flexible where you will work 2-3 days in the modern, open and fun London office space, collaborating with the rest of the team. The office includes on-site catering facilities and is located close to lots of local shops and bars. The role is paying up to £55k pa, depending on experience and the company has a superb benefits package, which improves the longer you stay with them. This is a role with great career exposure and potential, not to be missed.