Live Ops Manager

Posted on Nov 20, 2018 by 2K

Novato, CA 94945
Leisure & Sport
Immediate Start
Annual Salary
Who We Are: 2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today's most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, Bioshock, Borderlands, Evolve, XCOM and the beloved Sid Meier's Civilization. What We Need: An experienced Live Operations Manager who is dedicated to the configuration and maintenance of in-game promotional events, contests, new content and sales to drive monthly KPI goals for 2K Games. You will work closely with the studios implementing right engagement and monetization mechanics in our games, run in-game promotional events, contests, new content and sales to drive monthly KPI goals and collaborate with the marking team to make sure that in-game channels are working in harmony with the off-game marketing channels. This position reports into the central analytics group, so being data-driven and leading/utilizing data scientists to analyze the data will be vital for this role. What You Will Do:
  • Research, plan and lead the development of engagement/monetization strategy and goal setting across multiple titles
  • Create and execute events, and promotion plans, contests and more to merchandise and drive monthly goals and target metrics for the product
  • Develop and maintain the monetization feature pipeline and promotions calendar, ensure the right metrics are integrated, and the analytics framework properly supports live-ops
  • Analyze and monitor key metrics and user feedback on a real-time basis to determine user trends and behavior
  • Incorporate best practices derived from analysis into new and existing game features and communicate key takeaways to management
  • Coordinate and configure the in-game communication, working with the Marketing & Community teams
  • Measure the success of product features after release and optimize their performance through split-testing and rapid, data-driven iteration
  • Define and tune the economy, including purchase incentivization, purchase packages, pricing, virtual products, special events to maximize player lifetime value, engagement and retention.
  • Suggest and utilize CMS systems and tools to affect and schedule events
  • Ability to operate within CMS systems and/or bespoke tools to drive, schedule and execute game monetization
  • Develop measurable criteria to understand if an event is successful and follow through on that deployment to take learnings for the next execution Who We Think Will Be A Great Fit: We are looking for a sharp, disciplined individual who has a passion for games, strong leadership skills, and a track record of designing and managing live game economies. You will boldly make real-time decisions that directly influence the economy and engagement of the game. Qualified candidates will be self-motivated, dependable and can execute under states of high pressure in this exceedingly fast paced environment.
  • Bachelor's degree or higher in Marketing, Statistics or Business
  • Strong understanding of digital media, including display, social, video, programmatic, trafficking and reporting
  • Excellent verbal and written communication skills, and able to work collaboratively across a number of internal and external teams
  • Solid understanding of video games and the video game landscape; preferably with a strong knowledge of 2K games
  • Empathy for players and ability to create appealing and successful events
  • Ability to operate within CMS systems and/or bespoke tools to drive, schedule and execute game monetization
  • At least 4 years work experience working on designing and running live events for a gaming company, or similar experience in a similar industry
  • Strong ability to create and monitor A/B tests
  • Strong communication & presentation skills (verbal and written)
  • Must value operating in a collaborative and cooperative environment
  • Ability to work within a distributed team structure
  • Detail orientated and fast learner
  • Proficiency with SQL and Tableau a plus
  • Reference: 561322787

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