VP, Content Marketing

Posted on Nov 14, 2018 by World Wrestling Entertainment

Stamford, CT 06901
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
Vice President, Content Marketing

The Vice President, Content Marketing is responsible for the strategy, development and execution of multiplatform marketing campaigns leveraging content as the key asset. Seated at a cross-section of digital/social content and marketing teams, this integral role will forge new pathways for building awareness and driving conversion within WWE's content ecosystem, especially its OTT business.

Key Responsibilities:
  • Lead the creative, content-focused marketing strategy on WWE's ad-supported platforms to maximize organic traffic and conversion to WWE Network
  • Devise and manage a calendar of new, recurring content campaigns of varying sizes and frequency, including specific initiative-based campaigns around tentpole events
  • Leverage and collaborate with multi-departmental resources to guide and oversee execution of content productions
  • Find opportunities to optimize parallel production within team and drive incremental conversion
  • Track and exploit new features and products across platforms to create compelling, innovative content-oriented campaigns
  • Analyze user and consumption data to maximize opportunities to convert
  • Evaluate, generate and lead region-specific campaigns in priority markets
  • Partner with Data Analytics division to provide weekly, monthly and quarterly reports to demonstrate success
  • Explore and employ a branded content approach to marketing WWE's content platforms and offerings

Qualifications:

  • 10+ years of experience in content marketing or social media marketing
  • Influential thinker and impeccable communicator of ideas
  • Proven track record in delivering success via organic content on social and digital platforms
  • Passion for emerging media trends and technology, especially social platform products
  • Deep understanding of digital and social media metrics
  • Expert presentation skills
  • Extraordinary project management capabilities
  • Start-up mentality with the poise of seasoned media executive
  • Familiarity with OTT media distribution preferred
  • Working knowledge of topline video production tenets preferred
  • Experience in executing successful branded content campaigns, a plus
  • Knowledge of WWE TV shows, talent and storylines, a plus
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Reference: 561321841

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