General Manager

Posted on Nov 17, 2018 by PGA TOUR

Ponte Vedra Beach, FL 32004
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
We presently have an opportunity for a General Manager of Skratch. The General Manager of Skratch will drive the business and content strategy of one of the most exciting media properties on the planet … or at least in golf. Skratch launched in 2015 and has quickly grown into a multi-platform media company which reaches millions of fans each year. Through a variety of original video programming and social/shareable content across all platforms, Skratch provides its audience with an irreverent take on the game of golf. In short, we make golf more fun. The Skratch GM will lead a team of creatives, content producers, and revenue-generating executives in order to position Skratch as the leading golf and golf lifestyle brand across all digital/social platforms. The GM will recruit key talent, manage a multi-million dollar P&L, and execute a content/business strategy to accelerate Skratch's growth to new levels. This position can be headquartered out of Ponte Vedra Beach, FL or New York City, NY Qualified candidates will have the following:
  • 10+ years managing a content development team in a digital environment
  • Extensive experience in content development and original content production
  • Track record of developing innovative, original content concepts and executing from ideation to completion to commercialization
  • Strong network of producers, talent, and third-party production companies
  • Experience in, or strong knowledge of, the sport of golf and its unique challenges/opportunities vs. other sports and audiences
  • Deep understanding of the social media landscape and success in cost effectively driving audience growth across social/digital platforms
  • Understanding of branded content and distributed content business models
  • Relentless commitment to content quality and originality
  • Excellent written and oral communication; able to write and present to diverse audiences
  • Executive and team leadership skills with the ability to balance creative thinking with strong attention to detail
  • Experience running annual production budgets, specifically nimble teams to maximize production ROI
  • Able to apply sound judgment to make decisions in overall strategy and business cycle Responsibilities:
  • Develop business and content strategy which will ensure successful growth of both audience and revenue, leveraging social platforms and existing/future distribution relationships
  • Manage the content production team and own responsibility for Skratch's content strategy across all platforms
  • Drive new distribution models and opportunities based on evolving content formats and current partnership structures
  • Oversee the Skratch brand, editorial tone/voice, and drive content innovation based on competitive differentiation vs. other golf media properties
  • Measurement and tracking of business and audience KPIs reported to management
  • Cultivate a creative "why not?" culture in which consistent innovation and progress are expected
  • Accountability for existing business goals, revenue growth, and diversification of revenue streams
  • Attract, retain and develop world-class creative talent
  • Reference: 561321608

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