Web Analytics Manager - San Mateo

Posted on Nov 21, 2018 by Fanatics, Inc.

San Mateo, CA 94401
Leisure & Sport
Immediate Start
Annual Salary
Full-Time

Description:

Summary
We are looking for an innovative analytics professional to join Web Analytics and Experimentation at Fanatics. The Web Analytics Manager will own experimentation analysis end-to-end, influencing business decision making, improving the customer experience, and increasing conversion. The successful candidate will be responsible for communicating the outcome of an experiment, telling the story behind the data, and recommending iterative experiments that drive additional growth.
Responsibilities
  • Lead comprehensive analysis of experiments to uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data
    • Automate data collection for all experiments including primary and secondary KPI, segmentation, profitability, statistical validity, etc.
    • Create efficient analysis methodologies for investigating deltas uncovered from initial experiment templates and incorporate those enhancements into automated solutions as appropriate
    • Proactively identify test-specific data capture required to enhance existing data points that will serve as secondary metrics and may inform future test iterations
    • Utilize quantitative and qualitative storytelling to communicate results to internal stakeholders ranging from managers to executives with clear recommendations
    • Develop modeling techniques to assess potential test impacts to prioritize experimentation roadmap
    • Ask "why" questions about experiments and answer them, as long as the return on effort is positive
  • Partner closely with digital marketing teams (Social, SEO, Paid search, Email) and other stakeholders on testinginitiatives
  • Build highly automated data capture and reporting tools in conjunction with technical teams to support an increasing volume of experiments
    • Leverage multiple, large data sets to gain insight into customer behavior
    • Apply statistical anomaly detection to highlight variance in key metrics for further investigation
    • Create visualizations that improve ability to quickly analyze tests and communicate findings to an executive audience
  • Support structured and adhoc analysis to optimize the customer experience and populate experimentation roadmap
Qualifications
  • Bachelor's degree required along with practical, applied business experience in data analysis. MBA or graduate degree in Statistics, Math, Economics, or Marketing Analytics preferred.
  • 4+ years of experience in data and business analytics, with domain knowledge in digital marketing and statistics
  • Expert proficiency with Web Analytics tools (Adobe Analytics) and SQL
  • Proficiency with industry standard analytics tools (Tableau, MicroStrategy, Splunk, R, Python, etc.) and experience with A/B testing and optimization platforms (Adobe Target, Optimizely, SiteSpect, etc.)
  • Proven track record of leveraging data to influence business decision making
  • Ability to effectively prioritize multiple initiatives and execute plans and initiatives with a sense of urgency
  • Demonstrated ability to work extremely well with cross-functional teams; independently and proactively
  • Talent for communicating technical or detailed information effectively and succinctly to nontechnical audiences

Reference: 561320904

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