Demand Generation Specialist - Digital Media

Posted on Nov 15, 2018 by ACTIVE Network

Dallas, TX 75201
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
About ACTIVE Network: ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering actionable business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network processes registrations and payments for organizers of activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter. Position Summary: Does the idea of being instrumental in the operational side of advertising at a major publisher excite you? Do you crave a fast-paced, exciting work environment? Then a role in ACTIVE's Advertising Operations is right for you! This Ad Operations role coordinates the implementation and execution of online marketing campaigns. The key responsibilities of this role are to get it up, get it right, deliver in full and deliver on time. The perfect candidate will be extremely detail oriented, technically savvy and thrive in fast-paced environments. Responsibilities: Manage the execution of 60+ digital media campaigns (appx 400+ ad units) per month Campaign elements may include IAB, Special Offer Emails, Newsletters, Video, Mobile, Customizations, Takeovers, etc. Work with clients and/or sales representatives to gather campaign assets and creative for an on-time launch Leverage SAAS solutions like DFP, AdBook, Lyris, and Site Catalyst to execute, track and analyze marketing campaigns Use session inspectors to Test/QA all ad creative to ensure the ad is displaying/tracking accurately and all publisher specifications are met Troubleshoot any technical, tracking or performance issues Provide technical support to sales, creative agencies, and organizational clients Review and manipulate HTML and Javascript to ensure accurate implementation of 3rd-party tracking codes Review daily reports to ensure accurate, on-time delivery of advertising campaigns Provide analysis of display and email performance mid/post campaign, making optimization recommendations accordingly Skills & Requirements Requirements: 2-4 years of operations experience in the digital world High attention to detail Ability to handle large volume (data, campaigns, clients) Working knowledge of HTML or other evidence of technical skills a must Basic Photoshop Skills Moderate to Advanced skills in Excel Ability to work cross-functionally to ensure all goals are achieved Proven ability to work in a fast-paced environment with tight deadlines Strong analytical and creative problem solving skills Project Management or client campaign management experience a plus Familiarity with ad servers (Atlas, Doubleclick, MediaMind, etc.) a plus Experience executing online ad campaigns a plus Experience executing email marketing a plus Perks and Benefits: Great work environment and awesome co-workers. Competitive compensation + benefits, including medical insurance and 401k with matching. ACTIVEx, our award winning employee participation program, will help you grow personally and professionally. Our ACTIVE Advantage program will help you save on activities, gear and travel

Reference: 561320774

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