Member Business Growth Manager

Posted on Nov 15, 2018 by Nike

Portland, OR 97201
Leisure & Sport
Immediate Start
Annual Salary
Job Description

Nike, Inc. Retail Corporate is the backbone to stores around the world. A global network of teams - Finance, Human Resources, Talent Development, Marketing, Merchandising, Real Estate and Strategic Planning - direct the daily operations of and the hundreds of Nike Stores and Nike Factory Stores. Retail Corporate teams share the same passion and energy for the brand as their in-store teammates, and it shows: Retail continues to be one of Nike's top areas of growth.


Nike's Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brand and products with consumers in new and more powerful ways. At the heart of the Consumer Direct Offense is Nike's new membership program that will provide member-only access to the products and experiences members love, matched to their individual preferences and behavior patterns. Our mission is to create the world's most distinctive membership program that accelerates consumer connections while driving growth and profitability for the Nike Brand.

We are looking for a data-driven growth hacker to join the North America Membership team in the newly created role of Manager, Membership Business Growth Analyst. This individual will analyze NA benefit program efficacy to increase the growth and profitability of Nike's Membership program. Ideal backgrounds for this role include individuals with expertise in analyzing digital businesses, with a focus on driving consumer growth and monetization. Candidates should have experience with consumer-centric ROI models and both business and financial measurement, with experience optimizing for near term returns and improved CLV. We are looking for candidates with a track record of working on and influencing high performing teams in fast paced and complex environments, with a desire to be at the center of a massive transformation of Nike's digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics.

Key responsibilities of this role include:
  • Measure and analyze the performance and profitability of all benefits delivered within the North America membership program to inform program differentiation and optimization
  • Quantify the return on opportunities to drive consumer-focused business growth
  • Define evaluation frameworks to ensure benefit scalability, profitability and alignment with the long-term membership plan
  • Evaluate benefits to ensure continuous optimization and achievement of ROI targets
  • Perform economic analyses related to member segments and benefit performance
  • Proactively identify gaps and opportunities rooted in data; translate and present opportunities to cross-functional teams with a bias towards action
  • Visualize, communicate and present key metrics to various stakeholders across the company

    Success for this role requires the establishment of a best-in-class membership program, driven by a strong understanding of both consumer connectivity and profitable growth. But beyond the core responsibilities, this role must also be a key contributor to the evolution of Nike's business model and the acceleration of the Consumer Direct Offense.


  • 6-8 years relevant experience
  • Educational experience in Economics, Finance, and/or Business Strategy
  • Experience conducting analysis on consumer data
  • Experience applying behavioral economics in subscription or member-centric business models
  • Experience developing economic analysis on customer experiences, digital products and membership-related benefits
  • Experience in a startup environment and/or having a startup mindset
  • Experience to develop balanced scorecards used for performance management
  • Experience with digital commerce & content platforms is a plus
  • Experience creating and disseminating decision support & reporting tools to the business community

  • Reference: 561319894