Brand Marketing Mgr, America Basketball
Posted on Nov 19, 2018 by Nike
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
As the North America Brand Marketing Manager for Nike Basketball, you will be the voice and advocate for our consumer. You will be responsible for working across integrated marketing functions, categories and external agencies in the development, implementation and implementation of plans across North America. In partnership with territory leaders, you will be the consumer expert and work closely with Digital Marketing, Retail Marketing, Communications, Sports Marketing, and Entertainment Marketing to ensure that the consumer voice is heard . With an expertise in project management, you will be the lead informer and communicator on all details, decision-making and progress on key assigned initiatives.
- Bachelor's Degree in Marketing, Communications or related discipline
- 5+ years' experience in consumer marketing or related experiences in marketing strategy, marketing planning, marketing implementation, Retail merchandising, consumer servicing, and event execution
- 2 years of additional experience in lieu of degree
- Demonstrated experience with project management, idea creation, creativity and cross-functional team excellence
- Thorough knowledge of the athletic industry and cultural trends in the marketplace with a demonstrated understanding of the competitive market, customers, and trends
- Understanding of the North America market, including consumer and Retail trends
- Experience tracking budgetary expenditures and providing budgetary controls
- Nike retail, marketing or events experience
- Passion/expertise for Basketball category
- Marketing experience targeted to a variety of different consumers with a deep understanding of sport and cultural trends