In line with the SBP and category consumer vision, support in leading the development of horizontal integrated Communication planning, execution and tracking to achieve best in industry presentation of the category to our target consumer globally. Key Responsibilities
Partner closely with the Senior Director on the development of category consumer definition, positioning and annual marketing plan for all levels of consumer facing activation Partner closely with the Senior Director to ensure category activation plans are approved, on brand, MWB secured and aligned with overall annual brand calendar and priorities Lead the plans and creation of all lead agency briefing for development of marketing concepts for implementation through-the-line of communication at the global level. Partner with all external/internal agency partners to ensure that category presentations to consumer are consistent with category vision and on brand for adidas Lead the creation of annual category communication plan and required approval of it for levels of category creative and strategy briefing to partners, vendors and markets in relation to its execution. Track the success of marketing communications efforts within key markets, subsidiaries and countries to ensure learning's and future implementation Lead the development of integrated team members that report directly and indirectly to you to ensure the advancement of next generation of adidas leadership. This includes, but is not limited to: personal development plan, bi/annual review and day-to-day teaching and guidance Partner where applicable to the horizontal functions of Strategy, CTC, Trend and Sport Marketing to ensure clarity, partnership and proper execution of category vision and integrated plans globally Act as partner to local markets in the activation of annual category plans. Key Relationships
GM/ Function Head Head of Brand Communications, CTC, Creative Direction and Strategy. x-Category Brand Communications teams adidas Local Markets adidas Finance / Controlling adidas Procurement Creative Agencies External partners and key accounts Knowledge, Skills and Abilities
Very strong level of strategic thinking and leadership at a senior level. Proven understanding of consumer messaging, brand building, demand creation and planning. Strong skills in project management, budget management and scheduling. Ability to manage and lead internal and external multidisciplinary groups: product marketing, advertising, PR, digital, retail, etc. Strong written and verbal communication skills Ability to effectively present to internal/external audiences Broad understanding of the sports industry and a passion for it Qualifications
Degree in PR, Marketing Communications and/or a related field. Master or MBA preferred. Proven experience at leading an integrated team and activation marketing vision at the international level Proven experience leading and activation of integrated brand communication at the local market level is preferred 10+ years of relevant work experience, either internationally or at local market level.