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Copywriter/Email Marketing Spec

Posted on Nov 14, 2018 by YMCA

Nashville, TN 37201
Leisure & Sport
Immediate Start
Annual Salary
Copywriter/Email Marketing Specialist

The YMCA of Middle TN is searching for a cause-driven leader to serve as Copywriter & Email Marketing Specialist in beautiful Nashville, TN!


YMCA of Middle Tennessee


Nashville, TN

Job Description

Consistent with the Christian mission and vision of the YMCA of Middle TN, and in cooperation with other YMCA staff, under the direction of the Association Marketing Manager, the Copywriter/Email Marketing Specialist is responsible for copywriting and email marketing functions needed to help the organization meet its marketing and communications objectives .

The Copywriter/Email Marketing Specialist will work closely with the creative team and broader Marketing department, but should be a motivated, self-starter who can work well independently and quickly. Passion for the job at hand, openness to suggestions and new ideas, and a commitment to accuracy are essentials for the position.


  • Passion, enthusiasm, and commitment to the mission and cause of the YMCA
  • Strong interpersonal and communication skills and the ability to relate effectively to diverse groups of people from all social and economic segments of the community
  • Superior marketing copywriting and editing skills (writing samples will be required of all serious candidates)
  • Strong attention to detail and accuracy
  • Ability to distill anything down to its essence and thrive on getting to the heart of the matter
  • Ability to conceptualize, write, review and edit stories that bring strategy to life, unfold across platforms, and move the needle
  • Comfortable with writing for screens of all shapes and sizes and brainstorming with your team about great content and great campaigns
  • Ability to work both collaboratively and independently, and effectively propose and discuss new ideas with senior leadership
  • Ability to balance brand style with exciting creative copy/concepts
  • Experience planning, executing and tracking successful email marketing campaigns, including but not limited to audience targeting/segmentation, copywriting, design, A/B testing and automation/triggered email series is preferred
  • Knowledge and experience with marketing production systems and processes
  • Must present a professional image and possess conflict resolution skills, and demonstrate sound judgment and initiative
  • Must be highly organized with the ability to work under pressure and handle multiple tasks and multiple deadlines
  • Must be able to maintain confidentiality of information
  • Must be proficient in Microsoft Word, Excel, PowerPoint and other software programs, as well as able to use most office equipment
  • Knowledge of advertising design principles; experience with InDesign and Photoshop preferred
  • Proven experience and proficiency with email marketing and customer relationship management (CRM) is preferred
  • Minimum 18 years of age
  • Bachelor's degree in English, Communications, Journalism, Marketing or related degree
  • Minimum of three years' copywriting experience in an agency or in-house marketing team environment is highly desired

Essential Functions

  • Develop engaging short-form and long-form creative copy for various marketing needs, including but not limited to:
    • Digital (display and search/PPC), broadcast radio/TV, print and direct mail advertising
    • Print brochures and other customer-facing collateral
    • Product information/descriptions
    • POS materials and any other marketing communications needed to fulfill the Y's marketing objectives
  • Proofing and editing copy and other written materials as assigned/needed to ensure they meet the Y's brand voice, style and related standards
  • Participating in the brainstorming and pitching of marketing campaigns and other creative concepts with other members of the creative/Marketing team

  • Responsible for the planning, creation, scheduling, testing, execution and tracking of the Y's key promotional email marketing campaigns
  • Work collaboratively with other members of the Marketing team to enhance and improve the success of the Y's e-commerce campaigns
  • Proactively segment and maintain targeted e-mail lists for all assigned campaigns and promotions
  • Set up and maintain triggered or automated e-mail campaigns
  • Conduct and track split tests and other research to optimize all assigned e-mail marketing campaigns for effectiveness and ROI
  • Serve as a subject matter expert and resource for other YMCA staff as it relates to e-mail marketing systems, processes and best practices

Required Certifications

  • Before start of 1 st shift: New Hire Orientation training
  • Within 30 days of hire: Membership software training
  • Within 60 days of hire: Listen First training and completion of MarCom training


$43,373.74 - $54,217.18

How to Apply

Apply Online

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Resumes Accepted Until


Reference: 561323371