Senior Manager Journey Optimization

Posted on Nov 21, 2018 by adidas

Portland, OR 97201
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
Purpose Working within the Consumer Experience team, you'll be an expert in Experience Optimization. Optimizing the experience to drive meaningful impact in the consumer's end-to-end browsing and shopping experience based on data and insight. The role is to know what makes our consumer base tick, understand their pain points, questions and objectives through journey & data analysis and layer in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey. Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal. Key Responsibilities Drive Experience Optimization and lead team through execution of the strategy for the market. Drive profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business Execute the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation Drive forward our copy communication, ensuring what's communicated on-site and in post sales is locally relevant, legible and on-brand Be an expert in multivariate and personalization testing and use expertise to identify the most valuable tests to be performed. Accountability for the prioritization of tests to drive the maximum return on investment for the business. Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset. Key Relationships Marketing Activation Analytics Global Digital Brand Commerce Org (DBC) Site Operations Consumer Experience Team Knowledge and Skills Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions. Best practice focused, ensuring we stay relevant and ahead of consumer expectations Creative and energetic team player who has a passion for Experience Optimization Strong ability to develop influential and collaborative relationships with the key stakeholders and the team Expert on optimization tools as well as heat-mapping and playback session solutions Very Good understanding of digital analytics, optimization and consumer branded commercial experiences Strong knowledge of conversion optimization and trends Qualifications Minimum 8+ years of relevant experience in eCommerce. People Management experience an advantage BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master's / Graduate qualification a plus).

Reference: 561324390

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