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Fan Experience and Analytics Intern

Posted on Nov 14, 2018 by Kansas City Chiefs

Kansas City, MO 64101
Leisure & Sport
Immediate Start
Annual Salary
This position provides an avenue to develop the individual's skill set in a professional real-world environment. While working under direct supervision of the Fan Experience Manager and Fan Communications and Loyalty Coordinator, job experience will be gained in data insight and usage, email marketing, fan engagement and relationships. Responsible for the coordination and execution of projects related to the Fan Experience Department. RESPONSIBILITIES:
  • Assist with email marketing, database communication and campaign analytics.
  • Support the marketing plan and fulfillment of the Chiefs Kingdom Rewards program.
  • Coordinate the reporting of the rewards program including, but not limited to fulfillment, usage and feedback.
  • Assist the Fan Experience staff with written and verbal communication to Season Ticket Members and fans.
  • Complete various duties at Chiefs and Arrowhead Events (i.e. Season Ticket Member events, Chiefs games, miscellaneous events).
  • Assist in developing analytical strategy for determining campaign effectiveness including creating of test plans and experimental designs, identification of KPIs based on marking objectives and formation of detailed analysis plans and schedules in accordance with client needs for short and long term planning needs.
  • Prepare comprehensive summaries of analysis results, capturing data driven insights in a compelling manner and offering recommendations to drive marketing strategy and shape current and future business processes that ultimately lead to improved ROI on marketing spend.
  • Assist with the gathering, cleaning and integration of data.
  • Assist with the analysis of fan feedback through various means (i.e. contact reports in CRM, surveys, social media).
  • Assist with developing analytical strategies and efficiencies through the creation of standardized reports.
  • Assist with maintaining and extending the existing analytics infrastructure.
  • Assist with CRM data tracking, inputting, and exporting.
  • Assist with growing the database quantitatively and qualitatively.
  • Assist with fan engagement activities.
  • Assist with the administration of creating and executing innovative programs to enhance Arrowhead game day and event experience for all fans.
  • Assist with game day and events as needed.
  • Assist with special projects as needed and duties assigned by members of Fan Experience Department. COMPETENCIES:
  • Oral Communications - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification. Demonstrates group presentation skills and participates in meetings.
  • Written Communications - Writes clearly and informatively.
  • Analytical - Gathers and analyzes information skillfully.
  • Time Management - Possesses strong time management and organization skills. Able to work in a fast pace environment.
  • Communication Skills - Possesses excellent communication skills, including written and oral correspondence. Able to write succinctly, informatively and professionally.
  • Judgment - Displays willingness to provide cognizant recommendations on decisions.
  • Teamwork - Possesses ability to work in a team setting, communicating and listening effectively. MINIMUM QUALIFICATIONS REQUIRED (EDUCATION/EXPERIENCE/KNOWLEDGE/SKILLS):
  • Some college education with an emphasis in Communication Studies, Marketing or Quantitative Methods
  • Experience with Microsoft Dynamics CRM and Archtics is preferred.
  • Excellent computer skills.
  • Must possess the ability to coordinate multiple projects.
  • Helpful, friendly and patient attitude.
  • Strong oral and written communication skills.
  • Ability to translate technical information.
  • Strong writing, revising, editing and proofreading skills.
  • Excellent interpersonal skills.
  • Ability to accurately record information.
  • Great attention to detail.
  • Possess excellent time management and organization skills.
  • Experience with email marketing solution is a plus.
  • Knowledge of HTML and building email campaigns is a plus. QUICK FACTS / REQUIREMENTS:
  • Interview expenses such as travel (if applicable), etc. are the responsibility of the candidate.
  • Any relocation fees are the responsibility of the individual.
  • All candidates must have authorization to work in the U.S.A.
  • Interns are paid at minimum wage. HOURS REQUIRED:
  • 40 hours per week and events/game days. Starting February 5, 2018 (subject to change) and working through the end of July 2018. PHYSICAL REQUIREMENTS:
  • Light office duties and activities. QUALIFICATIONS/SKILLS:
  • Qualified candidates must possess superior organizational skills and be able to function in a fast-paced, multi-task setting.
  • Individuals must possess excellent oral and written communication skills.
  • Must have a working knowledge of the following Microsoft Office programs: Word, Excel, PowerPoint, Outlook and have internet research skills.
  • Preferred: Cursory knowledge of Tableau or other data visualization software, and SQL.
  • Reference: 561324274