Market Analyst, Retention Marketing

Posted on Nov 18, 2018 by DraftKings

Boston, MA 02108
Leisure & Sport
Immediate Start
Annual Salary
Full-Time

We're reimagining sports and technology.

DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.

Love data? We do too.

We're growing rapidly and are searching for a Marketing Analyst to help us scale through data-driven action. Working with our CRM team, you will leverage customer data to develop automated marketing treatments that drive increased monetization and engagement of our user base. Sound good to you? Join us.

What you'll do as a Market Analyst:

  • You will analyze customer behavior in order to develop automation and marketing treatments with a high monetary impact.
  • Own projects from beginning to end; you will proactively generate new ideas, build business cases, design A/B tests and measure results.
  • You will also report on results to stakeholders, inform automation of successful treatments, and design iterative testing plans to optimize future treatments.
  • Collaborate with Data Science team to incorporate models into campaign targeting.
  • You will also work with Product and Engineering teams to create additional tools and capabilities that will reduce operational overhead.

What skills you will use:

  • Ideally, you have a Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, or other relevant discipline.
  • You are proficient in Excel, PowerPoint, and SQL.
  • You have strong analytical and critical thinking skills.
  • You're also an autonomous worker with a strong desire to
  • Experience in retention or acquisition marketing is a plus.

Who are we a good fit for?

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we're great at coming together to find creative solutions to some of tech's most interesting problems. If that sounds good to you, join us.

Apply now

We're proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We'll never discriminate against anyone's background or creed. If you're good at what you do, we want you to do it at DraftKings.

Reference: 561324214

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