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Associate Manager, U.S. Market Concept to Consumer

Posted on Nov 17, 2018 by adidas

Boston, MA 02108
Leisure & Sport
Immediate Start
Annual Salary
Reebok is the original fitness brand. Fitness is who we are. We pioneered a fitness movement and we are still pioneering today. Every day we are creating products for those who love fitness as much as we do; products that allow you to get every ounce out of your work-out, run, walk, yoga, step or dance class. We believe fitness is a way of life… that as humans we were made to move. Movement not only makes your body stronger, it makes you the best possible you…body, mind and spirit. At Reebok, our employees embrace this mission and are encouraged to reach for their fitness goals - as well as their career and personal goals. It's part of the fabric of who we are and what we stand for. Purpose Drive the Classics BU footwear, holistic concepts / asset looks and brand building seasonal plans from commercial in-put to sales handover / implementation of the plan in order to deliver successful business results and profitable growth across BD Sport Directional, BD Lifestyle Generalist and BD Lifestyle Specialist channels of distribution. Key Accountabilities Assist in the creation of the US market's Classics footwear range framework (men's and women's) for Sport Directional, BD Lifestyle Generalist and BD Lifestyle Specialist channels of distribution including range sizing Own deliver of key holistic footwear / apparel seasonal looks including sell-in readiness of key asset looks Monitor market place conditions and recommend appropriate actions (i.e. pricing, segmentation, strategic buys, seasonal replenishment, franchise management, launch timings) Sales force interface Own strategic channel plans that offer clear paths to success within the Sport Directional, BD Lifestyle Generalist and BD Lifestyle Specialist channels of distribution / wholesale on-line marketplace and the business as a whole Work closely with sales director on franchise strategy and channel management for key wholesale partners Create regular insights for the Classics BU on current state of business in and across channels and future trends (tracking size of channel, implementation of Brand on-line marketplace priorities) Use data points (sell-thru, account feedback, etc.) to provide insights that shape the BU's approach to the channels Prioritize concepts / range across channels Ensure that sales reps have the right tools for their channel to be effective at sell-in (range plan, product calendar, over and above digital tool-box needs (off-cycle SMU's, late add's etc…) Role would have a direct tie into the DTC team (understanding all activities in DTC channel as well as the greater on-line marketplace) Knowledge Skills and Abilities: Passion for sports and fitness Experience working across a wide range of business partnerships managing multiple projects Ability to work well both independently and as part of a team Broad Marketing experience, with a distinct track record of success and high-level Merchandising and retail space management knowledge Strong presentation/communications skills Advanced user of MS Office suite of products Experience in both market and above market organization preferred Qualifications University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing Athletic industry experience preferred. Fluent in English The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston's Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store.

Reference: 561331769