Sr Manager Digital Consumer Engagement and Traffic

Posted on Nov 15, 2018 by adidas

Portland, OR 97201
Leisure & Sport
Immediate Start
Annual Salary
Purpose As U.S. Sr. Manager Digital Traffic Analytics at adidas you are part of the team of a defined traffic generation analytics practice within the eCom market and constantly drive its evolution. You provide market and DBC stakeholders with best-in-class services around your traffic generation discipline. Your analysis thus drives the reach of adidas and contributing to marketing spent optimization and ultimately helps achieve market sales plans. Key Responsibilities Scope: Accountable for large scope of traffic mgmt. deliverables & services Traffic Strategy & Innovation Be an active part in the execution or usage and contribute to the development of necessary market capabilities that the company needs to meet current and future traffic growth plans aligned to global frameworks for focus areas assigned to you. Potential focus areas are: Traffic planning & Analysis Demand vehicle attribution analysis Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas digital traffic generation activities. Traffic Analysis Measure results of traffic generation, CRM and Consumer Engagement activities using global agreed frameworks. Use and help develop a global aligned reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior. Drive the optimization of traffic generating channels, CRM and Consumer Engagement in the market. Provide insights about adidas brand awareness and ecommerce performance. Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, business cases and post mortems. Identify and implement new opportunities to drive growth through traffic optimization. Collaboration & Consulting Be able to explain the impact of traffic on business objectives using global aligned frameworks. Work with markets in the optimization of traffic by using data analysis, providing training and sustaining ongoing communication. Work cross-functionally with other analytics teams in the market and DBC Digital Analytics teams to create synergies, address opportunities and drive revenue. Build on quantitative analysis to develop insights for the communication with stakeholders. Best Practices & Toolsets Develop and implement best practice toolsets and frameworks that allow continuous optimization of organic and paid media traffic. People Management Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development. Key Relationships Regional eCom teams Brand Marketing (incl Performance Marketing) Market and DBC Digital Analytics Knowledge, Skills and Abilities Soft Skills Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely Good leadership skills Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels. Creative and energetic team player who has a passion for traffic generation, CRM and Consumer Engagement Hard Skills Extensive experience with traffic analytics tools, marketing & media KPIs and ROI Extensive experience with reporting and digital marketing tools (GA 360, doubleclick, Adobe Analytics, SCV, propensity modelling etc). Very good project and account management skills Fluent English, both verbally and written Education & Professional Experience Minimum Qualifcations University degree in the field of Business or equivalent 8+ years of experience in traffic generation, in-house or at a leading traffic agency. Extensive experience with digital marketing in a brand environment Experience in eCommerce environment Experience in leading a team is a plus

Reference: 561331753

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