Dir Dev Communications and Marketing

Posted on Nov 15, 2018 by University of Maryland-College Park

College Park, MD 20740
Leisure & Sport
Immediate Start
Annual Salary
Job Description
The Director of Development Communications and Marketing will develop, implement, evaluate and refine comprehensive communication and marketing strategies for all areas of athletics development including the annual fund, major gifts, capital campaign, events and stewardship, and alumni engagement. The director will be responsible for creative and measurable communications and marketing plans for athletics fund raising that encompass advertising, market research, publications, digital and social media, as well as other aspects of strategic marketing and communications. The director will use innovative, data-driven marketing strategies to drive growth of the donor base for annual and major gifts, and to strengthen the philanthropic message of the Terrapin Club. In cooperation with the Associate AD for Annual Giving, the Director will develop a strategic marketing, communication and solicitation plan for the annual fund. In collaboration with the Associate AD for Major Gifts, the Director will develop a strategic communication and marketing plan to promote major giving opportunities to donors and prospects. The Director will provide a high level of customer service to donors through the creation and implementation of effective communication strategies. The Director will collaborate closely with the communications, marketing, media relations and digital media staff in the Athletic Department and University Relations.

To Apply: Submit applications electronically at . Search for position number 100060. For best consideration applications should include (1) cover letter, (2) resume, and (3) names and contact information of at least three references. More information on Maryland Athletics can be found at .

Best Consideration Date: Apply by November 1, 2018.

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.


Bachelor's degree required. Masters degree preferred.


  • Three to five years of experience in strategic marketing and/or communications. Prior experience working in higher education and/or an intercollegiate athletic environment preferred.
  • Experience in writing and design, preferably for fund raising/development purposes.
  • Prior experience in using data to drive marketing planning and decision-making.
  • Experience managing and creating content for social media.

    Knowledge, Skills and Abilities:

  • Excellent written and oral communications skills.
  • Ability to set priorities, handle multiple assignments and deadlines, and display good judgement while operating in a flexible and professional manner.
  • Highly developed organizational and project management skills.
  • Customer-service orientation.
  • Strong interpersonal skills; ability to work collaboratively.
  • Strong capabilities in website design, branding and content management.
  • Exceptional computer skills; experience and comfort using marketing automation platforms.
  • Initiative and independent thinking, planning and decision-making.
  • Ability to attend and interact with donors and prospective donors at Terrapin Club events and athletic competitions.
  • Good understanding of the values of a public higher education institution and collegiate athletics, and the ability to articulate these values to internal and external constituents.
  • Knowledge of the laws, policies, rules and regulations governing the University, the Big Ten Conference and the National Collegiate Athletic Association ("the NCAA").

    Internal Number: 100060

  • Reference: 561331209

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