International Advertising & Content Mgr

Posted on Nov 17, 2018 by National Basketball Association

New York, NY 10001
Leisure & Sport
Immediate Start
Annual Salary
At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success.

Position Summary:

The International Advertising & Content Specialist will work cross-functionally with the Brand Strategy, Creative Services, Content, Social Media and regional Marketing teams to support creative development and manage projects for global creative assets. A key focus will be on implementing our brand platform and executing it across international markets.

Major Responsibility:

  • Establish and maintain relationships with the NBA's international colleagues across seven regions (Africa, Asia, Canada, China, EME, India, Latin America)
  • Work with NY-based and International Content teams along with Regional Marketing teams to develop and execute assets that bridge global alignment and regional relevance
  • Articulate the overall brand strategy as way to integrate and optimize international touch points, helping develop storylines that drive and maintain global excitement around tentpoles
  • Be hands on including managing timelines, production prep, approvals, attending shoots
  • Manage asset localization efforts and delivery of those assets to proper departments
  • Work with the Social Media team (regions and US) to plan and align creative with brand messages
  • Manage global coordination of cross-regional programs and initiatives (e.g. Influencer Program)
  • Collaborate with regions' Marketing and Content teams to develop localized content to be used across digital/social platforms
  • Work with agencies and internal Creative Services on the development of regional assets
  • Report metrics for each campaign and work with the regions to develop post-campaign reporting
  • Manage payment and budget tracking for projects Consolidate and share best practices from all geographic regions as well as from the industry and other best-in-class organizations

Required Skills/Knowledge:

  • 3+ years of experience in working with advertising and media agencies, preferably with a global or international account
  • Understanding of international markets and various cultures
  • Understanding of the digital, social and creative landscape internationally
  • Video, advertising and/or social media production experience
  • Strong project management skills with attention to detail
  • Ability to work independently but thrive in collaborative, fast-paced environment
  • Strong interpersonal and communication skills Proficient in Word, Excel, PowerPoint

Required Education:

  • Bachelor's degree

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Job Segment: Advertising, Marketing Manager, Manager, Project Manager, Marketing, Management, Technology

Reference: 561329600

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